martina bosetti

* Business strategy: Market Research definition, providing important information to identify and analyze the market need, market size and competition related to specific companies, through qualitative techniques such as focus groups and in-depth interviews, as well as quantitative techniques such as customer surveys, and analysis of secondary data; * Analysis of opportunities of market penetration in international markets for Italian companies (SMEs focus); * Scouting regional, national and Community calls / funding.

* Creating and implementing plans to increase market share (analyze marketing trends + make cost-saving decisions for production) * Commissioning market research and overseeing market data analysis and evaluation * Developing pricing and budgeting strategies * Collaborating with cross-functional teams – from creative and production to product marketing and legal – to produce effective promotional materials * Coordinating with and managing agency partners to implement integrated ADV plans (ATL: Press, Radio, Web, Outdoor and Social Media * BTL: PR, Sponsorship, Direct Marketing) * Involving with projects relating to SEO, website updates, social media and email automation (content marketing and copywriting) * Creating marketing presentations for stakeholders and developing schedules and maintaining deadlines.

* Business strategy consulting: offering strategic advice to companies on a project-by-project basis International business development & Finance: definition of international market penetration strategy (offshoring, international joint ventures, technology transfer, business development), included: preliminary study * feasibility study * business plan definition * scouting calls / funding * proposal or project predisposition * monitoring of all the phases, implementation and follow-up.

* Marketing and Communication Intern, main activities: * Support to Marketing and Communication Manager for research and market analysis for the definition of new marketing projects * Revision of visual marketing materials * Support to Customer Experience Manager for development of internal and external communication projects for Deutsche Bank Italia * Support to Senior Account for organization, monitoring and following-up of trade activities and direct marketing campaigns dedicated to Well Club Clients (Finanza & Futuro - Deutsche Bank Group).

Activities and Societies: Social Media Marketing Content Marketing

I studied foreign languages (English and Spanish) in relation to Economics (mainly corporate communication, brand and international communication, but also finance, business administration, PM, and industrial relations). 1st class Bachelor Degree in 2008 (Thesis "Stakeholder Engagement in "experience economy": the case Finanza&Futuro Banca"). The research was conducted wih the cooperation of Professor Rossella Gambetti and was aimed at analysing the importance of Stakeholder Engagement in companies. I chose to structure my work as a study of the best practises of a global company like Finanza&Futuro Banca, Deutsche Bank Italia.