Martina Lundgren

• Leads marketing and communication strategy to support business priorities, positioning, and stakeholder alignment. • Drives cross‑functional initiatives that bridge business, scientific, and operational teams to strengthen external and internal coherence. • Contributes to management‑team discussions on strategy, change, and organizational development, ensuring communication and marketing are aligned with business goals. • Builds strong alignment across internal stakeholders in complex, multi‑dimensional environments with competing priorities. • Shapes and executes integrated campaigns that support brand, reputation, and business‑related objectives. • Develops communication frameworks that enable consistent messaging and clearer internal understanding across the organization. • Translates complex scientific and business content into clear, actionable messages for different audiences and channels.

• Led global marketing and communications activities to support IT and tech‑transformation propositions and client positioning. • Drove cross‑regional alignment of messaging and campaigns, ensuring consistency and relevance for different markets. • Collaborated with senior stakeholders and business lines to shape positioning and communication around transformation offers. • Built strategic alignment between marketing, sales, and delivery teams to strengthen client engagement and perceived value. • Translated complex technical and transformation topics into business‑relevant messages for customers and partners. • Developed and executed integrated communication plans that supported brand perception, demand, and key account relationships.

• Led marketing for a key business area in Sweden, focusing on positioning, client engagement, and business growth. • Drove regional campaigns and local execution in alignment with global strategy and transformation priorities. • Collaborated closely with sales and delivery teams to strengthen client relationships and value‑driven storytelling. • Built internal alignment around market priorities and key messages to support consistent customer communication. • Used market and client insights to shape recommendations for strategy and positioning. Management team member.

• Led global social media strategy (paid and organic) and content planning across key channels. • Drove integrated campaigns that aligned brand, messaging, and engagement objectives across regions. • Shaped and managed content strategy and editorial planning to support brand positioning and thought leadership. • Collaborated with regional and functional teams to maintain consistency while adapting to local contexts. • Used data and insights to optimize content performance and audience engagement over time.

• Led corporate communications for a public‑sector organization, supporting internal alignment and external reputation. • Drove communication around strategy, change, and key initiatives involving healthcare, welfare, and public services. • Built strong alignment across departments and leadership levels to ensure consistent messaging. • Developed communication frameworks that supported change processes and stakeholder engagement. • Translated complex policy and organizational priorities into clear, accessible messages for employees and citizens.

Project manager and specialist within corporate communications, supporting our CEO and global management team with internal, management and corporate communication. Handling sensitive and urgent information. Building the brand story through storytelling, executing on business strategy activation and change communication. In charge of financial communication, i.e business performance and strategy. Budget responsibility, approximately 2M SEK. Editor in chief, online and print. Achievements: Developed new ways of working with financial reporting, accessible to various target audiences using omni-channel strategy. Intranet and social media development. Developed online staff magazine.

Public Affairs, government relations and NGO responsible. Leading and developing communication strategies and plans, head of a team of communication professionals giving media training and advice to managers, serving as spokesperson, responsible for developing and adapting communication material in various channels. Head of recruitment and employer branding, implementing an organization life cycle management plan and transforming the workforce into a permanent staff from conscript contracts. Responsible for budget and staff. Management team member.

Press- and media contact, spokesperson, managed the communication regarding the pandemic H1N1 in 2009.

Public Affairs Officer and management team member of the first ever EU Rapid Response force.

Journalism, print, tv and radio. Offentlighetsprincipen, research, sekretesslagen, yttrandefrihetslagen, web, programmering, allmän förvaltningsrätt, politik och samhälle.

Military strategy, operations and tactics. Leadership and organizational development principles. Technology and international exercise practice. Management in theory and practice, survival skills, military technology, maintenance and service, radar systems and ground based air defense robot systems. Leading both direct and indirect - via others and in matrix organizations.

Digital business models, KPI’s, tracking and analysis. Agile processes, budgeting and results. Building target groups, persona development, customer journey, inbound marketing, content marketing. SEO, SEM, social media marketing, email marketing, marketing automation, CRM, customer experience and conversion.

Advanced level multidisciplinary studies: Communication, development, gender, globalization, ICT and culture.

Undergraduate degree in social sciences. Förvaltningsjuridik, civil- och socialrätt. Thesis about the short term effects of the Swedish sex purchase act 1998:408.