Martina Balzarotti

MARKETING & COMMUNICATION Development of communication strategies; strategic consulting and crisis management Corporate communication; offline communication Influencer marketing activities PR & PRESS OFFICE Annual communication plan with PR and digital PR activities, events, creative seedings… Daily direct contact with media and organization of interviews (B2B and B2C) Creation of press releases and media kits Press review and reports (daily, weekly, monthly and annual) DIGITAL PR Influencer scouting and profile analysis Direct contact with managers and talents Management of digital activities EVENTS Press trip organization General organization of events (location scouting, management of suppliers…) CLIENTS MANAGEMENT Direct contact with clients

MARKETING & COMMUNICATION Development of PR & communication strategies; strategic consulting and crisis management Corporate communication Co-marketing activities PR & PRESS OFFICE Annual communication plan with PR and digital PR activities, events, creative seedings… Daily direct contact with media and organization of interviews (B2B and B2C) Organization and management of online presentations (via videocall) with celebrities Creation of press releases and media kits Press review and reports (daily, weekly, monthly and annual) DIGITAL PR Influencer scouting and profile analysis Management of earned & paid digital activities PRODUCTS MANAGEMENT Stock management and organization Personalized selections of beauty products for shootings of the main B2C magazines EVENTS Support in the organization of events and press trips CLIENTS MANAGEMENT Direct contact with clients

PR & PRESS OFFICE Creation and translation of press releases and media kits Press review and reports (daily, weekly, monthly and annual) Product placements and seasonal seedings SHOWROOM General management and creation of delivery notes Personalized selections of accessories for shootings of the main B2C magazines CLIENTS MANAGEMENT Direct contact with clients

Experience made during University. Main tasks: - Writing articles about my mayor passions (i.e movies, poetries, books and travels); - Translating them in in three different languages: Italian, English and Spanish; - Choosing photos attached in the articles (some of them were personally taken during my trips). Thanks to LifeShake I did what I like the most: writing. It also gave me the great opportunity to develop my communication skills, both spoken and written. Furthermore this experience made me learn the importance of collaboration and coordination with the other young journalists, who came from different Nations.

Internship made during high school. TASKS: - Update and press of corporate books; - Update of the general ledger; - Recording invoices purchases/sales; - Periodic settlement of VAT; - Collaboration in the preparation and electronic transmission of F24.

First internship experience made during high school. TASKS: - Office duties (i.e categorizing business documents); - Managing the correspondence with clients, both emails and phone calls.

Bachelor's Degree with a specialization in Communication and Media. Foreign Languages studied: English - Spanish. Main subjects: Mass Medias Histories, English and Spanish Literatures, Communication. Final Dissertation title: "Italy at the kitchen table: the television culinary programs from 1957 to the convergence with the web".