MARTIN TANSEY

A design led and commercially minded Head of Menswear with nearly two decades of progressive experience at AllSaints, shaping and evolving the brand’s menswear identity from within. Having grown alongside the brand, I played a central role in developing its globally recognised aesthetic: one rooted in subcultural references, East London attitude, vintage and a commitment to designing with edge, authenticity and purpose. My design leaderships spans far beyond garments. I lead with a narrative-first approach, where concept, cut, fabric, and styling are all in service of a clear creative vision. From early research and mood direction through to final product sign-off, I guided every stage of the design process across all menswear categories. I delivered collections that were not only aesthetically compelling but also commercially successful. Collections that reflected the evolving AllSaints customer and pace of the wider menswear landscape. Collaboration is at the heart of how I work. I partnered closely with Buying, Merchandising, Technical, Production and Marketing to ensure every range was cohesive, considered and globally relevant. I built and led high performing, cross functional creative teams and mentored emerging talent across the studio, fostering a culture of curiosity, accountability and design integrity. With an intuitive eye for fit, fabric and cultural moment, and a strong understanding of commercial strategy, I bring creative vision to the table. I design to provoke interest, to build identity, and to ensure that each collection tells a story worth remembering. AREAS OF EXPERTISE Creative Direction – Led seasonal narratives and overarching menswear vision in line with brand identity. Collection Design & Product Development – Designed across all product categories, specialising in wovens. Leadership & Team Management – Managed, mentored and inspired a multidisciplinary team. Presenting & Visual Storytelling – Led menswear execution for shows, lookbooks and presentations. Trend Forecasting – Translated global trends and cultural movements into commercially relevant and brand authentic design. Fabric & Fit Development – Developed and sourced custom fabrics, finishes and silhouettes that balance innovation with brand DNA. Currently open to both permanent and consultancy opportunities, and eager to connect with brands seeking creative leadership, strategic thinking, and hands-on design expertise.