Martin Long

I am striving to improve Amer Mounts and Amer Networks market share across all regions of our operations. My time is focused on our key market of North America although we have been connecting with resellers in South America, United Kingdom, and Asian markets as well. The majority of my time is spent managing key relationships, determining our strategic direction as part of our executive team, creating a product focus that aligns with channel needs, and developing marketing elements to support our goals. Seeking a strategic relationship we signed with Clavister to provide their firewall products which has been a recent growth opportunity for our Amer Networks brand and source of personal pride. In general I help to manage the chaos as best we can and continue moving forward in difficult times.

Assisting channel partners across Canada as a sales representative for our contracted brands to champion our products and grow opportunities into relationships. Brands supported at this time included Amer Mounts, Amer Networks, Wilson Electronics, IOGear, Fluke Networks, Compulocks / Maclocks, and NPC.

Managed commercial vendor negotiations, portals and programs including Cisco, HPE, Microsoft, and Lenovo. Advised the sales team by providing strategic insight and aligning vendor resources to move deals forward. Coordinated the team training and partnerships with vendor marketing elements.

Promoted and trained by consultants to launch the new B2B initiative. Established policies and procedures for the new department. Responsible for hiring, coaching, and developing staff up to 12 headcount and led them to grow sales targets over 5x from 350k to 2 million. Customized, deployed, and managed a CRM system to track and optimize accounts. Reviewed and authorized supply contracts and vendor agreements.

Responsible for researching, analyzing, and developing a comprehensive product assortment across over 30 locations and online sales. Coordinated marketing plans and product launches including web, social media, and retail elements. Designated trainer for new buyers in my team. Volunteered for pilot programs and internal tests to advance company technology and capabilities such as our ERP software launch in 2016. Responsible for launching the Gaming category and securing one of the first partnerships with HTC Vive in Canada.

Acted as the escalation point for complicated customer concerns which were resolved by a combination of technical and service-based solutions. As part of retail management, I suggested a new division of focus for the management team which we used to achieve greater results.

Handling sales and first level support for the four main product lines – Wireless, cable, home phone, internet. Received sales technique training and in turn trained and advised store staff. Led the store inventory count team.