Martim Mascarenhas Cardoso

Leading the product vision and strategy at Tiesports, a tech company specializing in sports management software and digital ecosystems. - Directed the full redesign and launch of TiePlayer 3.0, the leading mobile app in Portugal for padel and tennis players, with features such as social matchmaking, court booking, player progression, and AI-powered performance reports. - Managed the product roadmap and UX/UI strategy for TieManager, a SaaS club management platform used by 300+ clubs. - Proposed and led a strategic initiative to adapt Tiesports’ platform for the Digital Commercial Neighborhoods PRR project, expanding into new markets by transforming the product into a modular smart city solution with integrated marketplace, POS, and citizen engagement features. - Coordinated multi-disciplinary teams (design, dev, marketing, support) and handled stakeholder communications, partnerships, and product presentations. - Represented the company in strategic events, co-branded initiatives, and B2B partnerships with key players in the sports tech industry.