Martijn van Noordennen

Desolenator is a pre-series A start-up that is about to scale.

Secretary of the board of Stichting Nationaal Jenevermuseum Schiedam (3 locations, 8 FTE, 60 volunteers, €1,3mln annual revenue, 39k annual visitors)

Industry Growth & Penetration: Drive industry growth and penetration, working directly with the 10 biggest EMEA accounts. Develop and execute go-to-market strategies for additional accounts, achieving strategic growth objectives (>20% revenue growth during tenure to date). Account Strategy & Business Development: Shape and implement account strategies, business development, and sales delivery for the Process Manufacturing and Energy industries. Executive Advisory: Serve as a trusted advisor for senior executives, de-risking their transformations through experience, frameworks, and methodologies. Articulate the Business Value case and ensure measurable delivery. Public Representation: Act as the public face of Salesforce during industry events, workshops, and webinars. Strategic Initiatives: Lead strategic initiatives, including portfolio management, creating multi-cloud opportunities, expanding deal sizes, and accelerating sales cycles. Engage in high-impact executive interactions, industry summits, and research activities. Internal & External Engagement: Foster internal industry communities, manage research and knowledge assets, and support industry pipe generation through marketing and programs. Drive engagement with key partners and manage customer communities through events and industry round-tables.

Started making radio programs when I was 14, this is one of my hobbies ever since. Have produced, presented, directed radio & television at local media organisation. Every month I host one edition of the live television program focusing on Schiedam's news, politics, culture and human interest.

• Responsible for driving end-to-end commercial excellence across Shell Chemicals Business • ~$2,5bln earnings, ~1200 customers, ~350 commercial and commercial operations staff globally, with specific focus on sell to business customer, order to cash, compliance, and continuous improvement • The role includes Enterprise Account Management (6 largest global customers) and customer interactions via global customer website, sales apps, engagement events, e-commerce, KPI and insights • A key aspect of this role has been to shape and lead the business transformation agenda, including digitalisation of core platforms and ways of working, introducing cloud-based solutions • Managing a team of 11 FTE, working globally in a virtual setting

• Responsible for the commercial effectiveness (people, platforms, process and performance) of the global Shell Chemicals Business across 3 regional hubs and all product lines • Global Process Owner for all commercial processes, from commercial strategy development, through contract negotiation to deal execution, alongside Enterprise Account Management for 7 largest customers • Managing a team of 7 FTE, working globally in a virtual setting

• Responsible for the commercial effectiveness (people, platforms, process and performance) of the global Shell Chemicals Business across 3 regional hubs and all product lines, reporting to Vice President Intermediates • Global Process Owner for all commercial processes, from commercial strategy development, through contract negotiation to deal execution, alongside Enterprise Account Management for 7 largest customers • Managing a team of 7 FTE, working globally in a virtual setting

• Working as part of European Aviation Leadership Team and Global Aviation Lubricants Leadership Team • Transformed the Aviation division from a direct (sell-to) to an indirect (sell-through) business model • Restructured sales team to operate more efficiency (9 to 6 FTE) whilst growing market share, volume and profitability across the region and across product groups in a partially declining market • Full year 2013 volumes vs ‘09: RU 1700%, TR 1000%, PL, 500%, DE 300%, ES 200%, UK 200%

• Responsible for European customer portfolio, worth $54 mln in Margin, 97 kilotons in volume • Major activities included sales contract negotiations, relationship management and managing profitable growth of the customer and contract portfolio • Successfully led the development of global marketing strategies for 2 specific applications of our products at a time of potentially disruptive change in those markets (base oils & lubricant additives)

• Managed the sales of “Green Electricity” to consumers in the Netherlands through direct marketing, face to face and telesales channels • Increased number of contracted customers from 58K 70K in ~4 months while reducing acquisition cost • Improved customer satisfaction by introducing the “friendly customer service” USP

• Reorganised this market-leading ICT training company for survival as part of board of directors (Managing director, Finance Director, Commercial Director) • Responsible for sales and marketing (16 FTE), international relations and legal affairs, with particular focus on contracting, procurement, and organisational restructuring • Restructured company as part of corporate recovery from severe losses to profits (1999 € 850K loss, 2000 € 2,18 Mln. loss, 2001 € 15K profit, 2002 € 450K profit)

Medium sized ICT Training Institute o Started up a new sales channel for ICT Education via telesales, subsequently managed complete inside sales (telesales and back office- 10 Fte’s).