Martha Patricia Pita Fernández

Lead sales and customer engagement for Hitachi Energy’s Grid Automation portfolio within the Southeast U.S. utility sector. Focus on Transmission and Distribution utilities, supporting operational efficiency, digital transformation, and grid modernization initiatives. Experienced in driving customer engagement and delivering value through a comprehensive portfolio including Automation, Protection, Control and communication systems, Power Conversion solutions and advanced software platforms such as SCADA, EMS, GMS, ADMS, MMS solutions, complemented by support services.

Maintains and expands relationships with strategically important customers. Responsible for achieving sales targets, pipeline management, relationship management and strategic account planning while maintaining customer satisfaction as measured by the Net Promoter Score. Represents the entire range of Hitachi Energy products, systems and services to Empresas Públicas de Medellín EPM, ISAGEN and Electrificadora del Huila.

Leads sales and customer engagement for Network Management Solutions across Latin America. Focused on building and nurturing long-term customer relationships within Generation, Transmission, and Distribution Utilities, as well as Industrial, Oil & Gas, and Energy market operations. Specialized in selling SCADA, EMS, GMS, ADMS, and MMS solutions, complemented by support services, with a customer-centric approach to delivering value and fostering trust.

Responsible for generating profitable growth for the Power Grids Automation business within the national territory. Improve the positioning of Hitachi brand by executing sales strategies ensuring technical and financial accuracy. Contribute to the identification and development of new market opportunities in collaboration with the sales team, establishing and maintaining effective relationships with our clients through excellent service, knowing and solving their needs.

Proud to lead technical support and customer engagement for SEL’s power system protection solutions across the Southeast. I focus on helping customers apply SEL products, managing a talented technical team, and driving regional training, marketing, and sales initiatives.

Electrical Designer in the digital grids Department of Siemens Austral-Andean, responsible for electrical design of High, Medium and Low Voltage systems for several projects in Colombia and South America.

Provided technical support to energy sector customers, addressing requirements related to high and medium voltage systems, control and protection, transformers, and power generation. Managed customer databases and conducted satisfaction reports to support strategic account planning.

Supported engineering and execution of installation work orders for control, protection, and electromechanical systems for substation modernization and system reliability at ISA.