Martha Oforkansi

Leading product strategy and development for Boldeluxe's social commerce and loyalty platform. Platform Development: Leading product design for a loyalty engine that enables users to earn points per ₦1 spent, with structured conversion into Naira. Architecting social commerce infrastructure integrating creator profiles, brand partnerships, and consumer rewards. Structuring payout systems through Paystack to enable seamless withdrawal and redemption Building a scalable technology model combining rewards, creator monetization, and behavioral commerce. Ecosystem & Community: Developing & designing AI driven trend intelligence and behavioral loyalty systems to identify market shifts 2–4 weeks ahead of mainstream adoption. Developing public Creator Profiles to support influence building and monetization. Structuring "The Drop" — a 48-hour activation model to drive urgency and transaction speed. Building Boldeluxe Insider as a content and knowledge layer connecting brands, creators, and consumers. Technical Deliverables: Complete platform documentation. Interactive prototype. Database schema and API specifications.

Building Boldeluxe — a business and lifestyle network positioned at the intersection of beauty, wellness, fashion, and entrepreneurship. Currently developing a loyalty and social commerce platform designed to convert everyday consumer spending into measurable economic return for Nigerian and African women. Strategic Leadership: Raised ₦3M in development capital and secured technology partnership with Yugee Kreations. Built founding team and defined product roadmap for November 2026 launch. Established founding partnerships with 50+ Nigerian women-led beauty and fashion brands. Leading pre-launch campaign targeting 2,000 waitlist signups by August 2026.

Leading strategic sales expansion across energy, marine, and construction sectors. Secured high value corporate accounts through targeted business development. Built long term partnerships with OEM suppliers locally and internationally. Drove revenue growth through structured pipeline management and proposal strategy

- Led and managed a high-performing team of sales associates, ensuring their success in meeting sales targets and delivering exceptional customer service. - Developed and implemented effective sales strategies, resulting in a significant increase in sales and profitability. - Provided ongoing training, coaching, and support to the sales team, fostering a culture of continuous learning and development. - Monitored sales performance, analyze data, and identify trends to drive informed business decisions and optimize sales opportunities. - Successfully resolved customer escalations and inquiries, ensuring a positive shopping experience and building long-term customer relationships. - Managed inventory levels, collaborated with the inventory team to maintain optimal stock levels and minimize stockouts. - Oversaw store operations, ensuring compliance with company policies and procedures, and maintained a clean and organized store environment. - Generated comprehensive reports on sales performance, inventory levels, and customer feedback, providing valuable insights for business growth. - Proactively identified opportunities for process improvements and implemented effective solutions to enhance operational efficiency.

Worked closely with the Head of sales and my team to estimate output levels and maximize the total profits while ensuring a good consumer experience. Other responsibilities include: Data collection and lead generation during sales optimization. Computing daily, weekly and monthly sales activity report. Liaise with potential clients for partnership and business transactions.

Worked closely with my team lead to design branding and marketing strategies and implementation plans for different brands in Nigeria. Assisted with the execution of production tasks for several client brand activations. Other responsibilities included: • Developing and drafting ideas for branding and marketing campaigns • Managing sponsors and vendors involved in the production of brand activations • Conducting post analysis of activation efforts and programs • Liaised with clients with regards to production timelines.

Worked closely with the Manager and my team to drive the effective execution of below the line marketing activities and ensuring that the activation schedule was followed to meet the set objectives and targets of the team. Other responsibilities included: • Daily implementation of direct marketing and brand awareness campaign activities. • Data collection and lead generation during activation activities. • Manage assigned brand marketing assets to meet the targets and objectives.

• First point of contact for customers’ enquiries and complaints and ensured customer satisfaction and repeat sales. • Attended to walk-in customers and visitors. • Processed orders, applications and requests. • Handled calls from customers.