Martha Berger

• Project management for rollout of the product Van Rental Germany and set up of Mercedes-Benz Vans Mobility S.L. in Spain - implementation and constant improvement of project management tool (JIRA), teaching JIRA to all parties involved, tracking of tasks, making status updates, communication role (Organization webcasts for rental stations, feedback clustering for product, process enhancements) Preparation of international blueprint (MS Project) • Market analysis refrigerated vehicles for the German market (competitors, product requirements, interviews), product management tasks within the rental system (AMETRAS) - pricing lists, missing parts, setting up customer journey project

• Project management for innovative product ideas in the Product Planning and Development department (Concept development, market- and competition analysis, realization of user studies of prototypes, business model development, focus group conduction, customer surveying, creation of marketing material, organization of trade fairs, budget planning) • Reorganization of the product planning process • Trend analysis usage diagnostics, aircraft seating

• Data analysis of focus groups and market research studies • Concept development and implementation of the A1 apps communication strategy • Conduction of local and international market, competition and image studies • Editorial processing of the launch of www.A1now.tv via CMS and HTML

• Conduction of a market study about the Mexican fruit juice market for an Austrian company • Negotiation with Mexican companies • Update of data base AWIS

• Acquisition of new projects and supporting new volunteers of the MovingWorlds platform • Support of a marketing strategy definition

• Tutored school kids aged 6 - 19 in English, Accounting and German in groups of 2 - 5 • Obtained skills such as conflict, time management and patience

• Collaboration to a restructuring project of key account customers • Design of presentations and promotional material • Planning of social media campaigns • Event management support of Bosch Race Salzburg • Market analysis Automative Aftermarket in Austria, Germany, Switzerland

• Collaboration to a restructuring project of key account customers • Design of presentations and promotional material • Planning of social media campaigns • Event management support of Bosch Race Salzburg • Market analysis Automative Aftermarket in Austria, Germany, Switzerland

• Event management support of the Viennese Film Festival (Customer Relationship Management, organization at the event location) • Design of flyers, presentations

Business Projects Entrepreneurship & Innovation: - Business Planning - Business Model Innovation Electives International Marketing Management: - Social Media Marketing - Cross Cultural Communication and New Product Development Bachelor Thesis: - How musicians can leverage social media's potential

Advanced Spanish Oral Communication Business and Professional Communication Consumer Behavior Principles of Advertising Principles of Macroeconomics