Marta Schulz Pimentel

Senior Marketing Manager @ Stanley Black & Decker, Inc.

About

Senior Marketing & Product leader with 25+ years of experience, driving growth, profitability and innovation across Home Appliances / Large & Small Domestic Appliances, Consumer Electronics, Durable Goods and Decorative Paints, working with global brands such as Stanley Black & Decker, Midea, Philips/Walita, Groupe SEB/Arno, BASF/Suvinil and Avery Dennison, plus strategic roles in marketing consulting and agency. Expertise: Marketing Strategy (360) | Product Marketing | Go-to-Market (GTM) | Brand & Category Management | Portfolio & Innovation (NPD) | P&L | Pricing | Consumer Insights | Trade Marketing | Omnichannel (Retail + E-commerce/Marketplace) | Business Development. I connect strategy to execution, cross-functional leadership with Sales, Finance, Supply and Logistics to build profitable portfolios, strengthen brand equity and accelerate sell-in/sell-out. Strong people leader focused on high-performance teams, stakeholder management and commercial training programs. Languages: Portuguese (native) | English (fluent) | Spanish (advanced) Contact: +55 11 96784-2102 | mmessa@uol.com.br

Country

Brazil

City

São Bernardo do Campo

Industry

Marketing & Advertising

Skill

Strategic Marketing, Director level, Product Lifecycle Management, Portfolio Management, New Product Development, Consumer Insight, Go-to-Market Strategy, Market Pricing, Integrated Marketing, 360 Campaigns, Product Operations, Retail, Operations Management, Business Analysis, Employee Training, Strategic Partnerships, Communication, Análise de cenários, Comportamento do consumidor, Liderança estratégica

Experience

Senior Marketing Manager

Stanley Black & Decker, Inc.

2018-11 - Present · 7 yrs 11 mos

São Paulo Area, Brazil

Sr Marketing Manager responsible for Home Products, Small Domestic Appliances and Gardening categories (local and imported portfolio), full product lifecycle. • Led Product Marketing and Go-to-Market strategy: positioning, portfolio rationalization, pricing, annual plans (P&L/forecast) and 360 communication. • Drove product launches and distribution strategy, partnering with Sales to maximize sell-in and sell-out. • Deliver growth and profitability.

Marketing, Product, Category and Brand Manager | Marketing, Branding and Business Consulting

2018-7 - Present · 8 yrs 3 mos

São Paulo Area, Brazil

Development of Marketing and Business Consulting Projects, Training Programs, Strategic Planning, Identification and Development of New Business.

Marketing and Product Manager

Midea Group

2016-5 - 2018-6 · 2 yrs 2 mos

São Paulo Area, Brazil

Marketing and Product Manager responsible for kitchen appliances categories (large domestic appliances - microwave + built in oven, mwo, cooktops, hoods, etc) and vacuum cleaner.

Marketing, Branding & Business Consultant

TEV - Tecer&Ver Marketing e Comunicação

2013-12 - 2016-12 · 3 yrs 1 mo

São Bernardo do Campo - SP

Marketing and Business Consulting Projects Brand Management Strategic Marketing Planning Identification and Development of Business Opportunities Training Programs - Development and Implementation Communication Strategy - offline and online Trade Marketing Strategy and Execution

Business Development Manager - Durable Goods Market - South America

Avery Dennison

2009-12 - 2013-10 · 3 yrs 11 mos

São Paulo Area, Brazil

Identification and Development of New Business Opportunities and Products to the Durables Goods Market, Build Relationship with End-Users (B2B), Development and Implementation of the Marketing & Products Strategic Plan & Value Proposition, Growth Strategy for Key Market and Customers, Market Research & VOC collection, etc.

Independent Consultant

Consulting Companies

2009-4 - 2009-12 · 9 mos

Development of Marketing and Business Planning or Special Projects.

Marketing and Products Senior Manager

Philips

2006-10 - 2009-1 · 2 yrs 4 mos

São Paulo Area, Brazil

Reporting to the Division VP, was responsible for managing the Philips and Walita market leading brands of portable home appliance product lines.

Product Group Manager

Groupe SEB

2003-1 - 2006-7 · 3 yrs 7 mos

São Paulo Area, Brazil

Was responsible for product management for Personal Care and Electrical Cooking product lines.

Marketing and Product Group Manager (+ other positons such as Advertising & Promotion Manager)

BASF

1992-8 - 2002-11 · 10 yrs 4 mos

Marketing and Product Group Manager (2002) Product Manager (1998 / 2002) Advertising and Promotion Manager (1995 / 1997) Product Manager (1995) Marketing Analyst (1992 / 1995) Was responsible for managing all lines of decorative paints (Brands: Suvinil, Glasurit and Novinil).