Marta Rafel Capdevila

Actively engaged in supporting-cultivating a new era of leadership in technology and was part of the Project team leading the closure of Runtastic, aligning our efforts with the company’s digital strategy. In my role, I manage a dedicated team of 5 at HQ and collaborate with local HR resources. Together we are overseeing 1,800 employees globally across Digital Ecom Tech, Market Tech (EU, LAM, NAM, JP, SK, GCA, EM) & Sales Tech, SAP Corporate & Engineering, Distribution Tech, in key locations such as India, the Netherlands, Germany, Portugal, China, and Spain. Our key initiatives include: - PEX & FTE Planning - Strategic Talent Development - Comprehensive Talent Management (Potential, Performance, HIPO Programs, Succession, Learning & Development) - Rewards Management (Compensation, Benefits) - Organisational Design & Team Effectiveness - Culture & DEI Initiatives - Voluntary Leave Program with in-scope 800 HC in HQ - New Operating Model implementation with a structural impact across 25 locations I am committed to leading a collaborative environment that empowers individuals and drives organizational success.

Business Partnering: Partner with business leadership teams to understand business operating model and market challenges. HR Management : Apply global and local HR policies and practices. Performance Culture : Drive company strategy and high performance through embedding and enabling a culture of feedback to recognize high performance and address performance challenges. Talent & Succession Management : • The impact a role has defines its criticality. • Successors are identified for the future context of the role, not the current one. Organizational Design & Effectiveness: • Enable Leaders across adidas to improve team and organizational performance. • Bring perspective & options to OM decisions to ensure more effective, efficient organization. • Partner with OD &OE as well as Talent Acquisition to create the needed approach to attract talent in critical areas.

• Dealing with Works Council and knowledge/Experience with German and Spanish Law. • Managing personnel expenses (PEX) budget. performance and salary reviews on global level. • Supporting leaders/managers in their people roles & responsibilities, appraisals, grievance, absence, H&S, Planning, TA, briefings, hiring decisions, development, and training. • Aligning with Local HR Partner to implement Global Processes and execute HQ decisions. • Supporting and executing the People Strategy in Finance EMEA. • Supporting Change Management plans and execution of new Org Design set up. • Supporting the sourcing of solutions to build skills and capabilities in partnership with expert communities, operationalize the workforce planning process.

Building strategic alliances, developing the business and focusing on customer loyalty. Recruiting the right talent for our Customers. Creating, developing and managing a high performance team of 3 people.

HRBP for our internal client, Fluor Plant Engineering. Responsible to architect and launch a brand new office in Barcelona from scratch with another Consultant.

Sourcing support for IT roles.

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