Marta Negrete Gutiérrez

As Community Manager & Social Media Executive I contribute as a content creator and moderate the conversation through our communities in Facebook, Twitter and Instagram. I also contribute analysing the results through different statistics and managing the paid media in Facebook and Instagram campaigns.

Planning and developing strategies for marketing on social networks such as Facebook, Twitter or Instagram. As a freelance I work both, as an individual, and as usual coworker in agencies such as La Fábrica de Sombreros (www.lafabricadesombreros.com), OLIVIA - Communication 360º (www.oliviateam.com), or Cohn & Wolfe (www.cohnwolfe.com/es), working for clients such as Chupa Chups, Smint, Mentos, Agua de Lanjarón (Danone Group), San Millán Vinos, Freixenet, Sage, Yerse, Chevignon o Kookaï (Vivarte Group). My work as Community Manager Expert was to contribute as a content creator and moderate the conversation through our communities in Facebook, Twitter and Instagram, but also to analyze our results through different statistics. Besides, I was in charge of monitoring different websites and forums in order to keep on the conversation with our users beyond our own channels. Former in Digital skills courses for different youth services in municipalities.

Creative product concept and communication expertise, focused on market analysis (successful models), marketing models and communication models. Responsible for communication Think Tank prototyping, product innovation communication flow and Think Tank internal procedures communication.

Communication expertise, responsible of the creation and worldwide distribution web & wap of all the marketing material of Zed content, including the conceptualization, development and direction of the monthly Product & Content Zed newsletter. Internal team management and international coordination from Headquarters.

Developing the brand Ociomovil (products and contents for mobile phones), carrying out the task of building new products, and also the web and wap sites, the market, and the brand from the ground up. Being responsible for the new Zed products from their creative concept definition, creation and launch until their end, including the definition and coordination of the web and wap sites, always following a profitability approach. Always involved in the creativity of banners,TV and press ads campaigns, as well as being the editor of the Product & Content presentations.

Responsible for the Restaurants Channel in www.lanetro.com for all the Spanish territory in both paper and digital format. Managing a team of journalists for both platforms, and running the local channel information in both aspects: news and opinion.

First step as editor and responsible for Cantabria, Valladolid and La Rioja, spare time agendas in www.lanetro.com. On a second stage, acquiring more responsibility, carrying out this position for Madrid spare time agenda in both, paper and digital format.

Radio information officer in this leading Spanish media monitoring company. Responsible for the main news programs.

Five years degree including a huge range of subjects such as Economy, History, Sociology, Literature, Politics, International Relationships or Documentation, news reporting, writing and editing, news reading, broadcast skills and creative writing.