Marta Jiménez de Vega

- Led and developed innovative digital projects, including AI and web membership models, driving digital transformation and customer engagement. - Developed Trade Marketing initiatives and Optimized CRM processes to enhance brand recognition, foster stronger customer loyalty and ensure consistent customer experience across all touchpoints. - Managed product and brand excellence across all channels by coordinating online and offline merchandising, ensuring optimal brand presence in both national and international markets. - Collaborated cross-functionally with design and supply chain teams to drive product development and ensure seamless launches, overseeing packaging design, market registrations in different countries, and end-to-end project management of R&D from concept to execution. - Led the website strategy, ensuring optimal presentation, design, sales performance, and campaign execution, including the integration of new landing pages, product bundle offereings and CRM strategies,in partnership with a digital marketing agency.

- Developed a 360-marketing plan for the successful launch of a new brand in the Spanish and Portuguese markets, integrating online and offline channels: Social Media, Website, emailing, POS activations and events (influencers + press + customers) to maximize brand visibility and drive market penetration. - Developed the local marketing campaigns and product launches with renowned retailers (El Corte Inglés, Douglas, Perfume's Club, etc) implementing Trade Marketing actions in: E-comm, POS, Incentives, Trainings, Merchandising, Promotions, Social Media (own & retailers’), resulting in avg. +30% YoY. - Analysed the sell-in & sell-out performance and main KPIs through monthly sales reports, combined with the feedback from our Beauty Advisors in POS. - Managed brand’s Instagram account, crafting trend-aligned copies and social media listening + Influencer marketing to enhance brand awareness, resulting in +429% in reach in a year. Additionally, developed a monthly Media Coverage report to measure results and extract points of improvement. - Supported in press communications, by drafting press notes, coordinating press mailings, and organizing successful events with top journalists of beauty magazines, resulting in publications with a reach of 110m and an EMV of €87k. - Analyzed the performance at the end of each campaign and reviewed results to extract learnings and insights to immediate and future planning. - Monitored market trends through social media listening, the retail environment and competitors' activities that help in providing creative ideas and exploring ways to improve the business proposition, ex Elemis Skincare School.

- Collaborated in the design of the Marketing and Communications Plan for the Spanish & Portuguese markets. - Managed and planned the actions and content on the brand's social media networks, collaborating with a Media Agency, achieving: an average ER of 6.5% (vs. 1.5% of the beauty sector). - Created a monthly full report for the analysis of the sell-in/sell-out KPIs and implemented a strategy to increase the areas of improvement. Example: sales incentives for sales reps, promotions, gifts for purchase, activation through social media, local events, etc. - Organized events and preparation of PR and Influencer campaigns resulting in a 90% rate of organic content posts. - Optimized stock management process, reducing inventory holding costs and incidences of deliveries and stockouts in POS.

- Developed a customer portfolio for the SMB Spanish Channel Market (2 Big Tech Distributors and 6 SMB partners + Hunting) through weekly visits + calls/presentations + tech fairs + working from their offices. - Managed an average of 108 opportunities per month through the entire sales cycle (Prospect, qualify & close). - Achieved highest transaction rate in Europe, closing an average of 82 transactions per month compared to a median of 42 transactions per month. - Awarded for surpassing FY20 targeted margin, securing 1st position among European team, and exceeding my €8.5m quota. - Developed a strategic sales plan to meet quarterly/annual objectives, collaborating cross-functionally with Marketing, Business Development, Operations, Pricing, and Legal Teams.

- Assisted the Account Managers to prospect, qualify, propose and close opportunities: For SMB Channel Market from Nov 2017 to Jan 2019 / For Enterprise Direct Segment from Jan 2019 to Jul 2019. - Developed Pricing, Quotes and Leasing Offerings to key strategic customers through different financial formulas and internal apps. - Primary contact for customers, partners and internal stakeholders to ensure the correct contract management. - Deal with objections and develop sales tactics to accelerate the sales cycle and promote customer satisfaction: weekly calls, presentations, visits, etc.

- Bank reconciliation and Preparation of annual accounts and accounting. - Treasury and tax management.

- Developed an average of 5 merchandising proposals per week. - Reviewed merchandising goods, among different suppliers, that better addressed the customer needs for different kind of events: movie premiere, golf tournament, company anniversary, etc. - Support in the issuance of budgets and Profitability Analysis. - Analysis of market trends to identify sales potential. Benchmarking.

- Benchmarking for the dissemination of corporate blog in social media networks. - Market research of the offline and online campaigns that to boost the awareness of the company. - Prepared and designed the Corporate Social Responsibility Report.

- Main Courses: Brand Building, Customer Experience, Communication 360, Social Media Management, Web Design, Omnichannel Management, Google Ads + Google Analytics, SEO + SEM - Fashion and Luxury Specialization - Study locations: Madrid and London - Ranked #2 worldwide by the Financial Times (2020) - Established in 1819, ESCP is the world's first business school.

Bond University is Australia’s leading independent, not-for-profit university. Small personalised classes, mentoring by world-renowned academics, access to high-profile industry achievers and a core skills program teaching leadership, entrepreneurship, communication skills and ethics combine to offer an educational experience of the highest standards. - #1 in Australia for student experience - 16 years in a row. - Australia's first private university