Marta Szpala

Leading 1-person brand team Drive brand based on consumer & trade insights and competitive environment leading to first since many years market share gain in Baby Care as well as significant increase of brand performance indicators (awareness, loyalty, consideration) Preparation and activation of Social Media strategy for JOHNSON’S Baby brand resulting in gaining leading on-line SOV and increase of positive on-line sentiment Supervising all elements of strategic mix inc. brands’ communication, portfolio and pricing strategy, consumer activation programs within assigned budget Strong cooperation with category solution departments & sales teams across CEE as well as global functions in order to ensure proper execution of brand strategy

3-person team management Preparation of the long-term strategy for Tymbark umbrella brand Management of soft drinks line (monitoring and analysis of market & sales data, P&L, launch of 2 new mint flavors, consumer promotion, trade support) Management of ‘Owoce Świata’ exotic drinks line Responsibility for launch strategy for entirely new product category under Tymbark umbrella – NEXT (insight, product positioning, packaging, label, recipes, communication 360° including TV commercials) Responsibility for brand icon of ‘Kapsel Tymbark’ (bottle cup)

Preparation and implementation of Regional strategy for Tymbark brand (CZ, SK, RO, BU, HU) Management of Tymbark Lemonade (market & sales data monitoring and analysis, P&L, communication 360°, trade support) Management of soft drinks line (monitoring and analysis of market & sales data, P&L, ATL communication, consumer promotion, trade support Management of ‘Owoce Świata’ exotic drinks line Responsibility for the brand icon of ‘Kapsel Tymbark’ (bottle cup)

Responsibility for launch strategy of new product Tymbark Lemonade (insight, concept, positioning, packaging, label, recipes, communication 360°) Working along with BM on a preparation of Christmas consumer promotion for Tymbark juice line Responsibility for re-launch of mineral water Źródło Tymbark (new positioning strategy, portfolio revision, packaging design, recipes)

Working along with SBM on the launch of 3 new series and the re-launch of 1 series including market research, concept tests, photography sessions, marketing communication (graphic design and copy writing) Exclusive responsibility for development and management of 2 series: Skin Mood and Young&Unique Preparation of all product and marketing activities supporting business development in Ireland, Italy and Ukraine Creation and update of websites

Working together with Trade Marketing Manager on the trade strategy and the trade marketing action plan for the year 2006 for all brands Collaboration and negotiation with agencies/companies in areas of creation and production of POS materials Market research and continuous monitoring of the market environment, competitors’ activities as well as shopping behaviors and customer needs