Marta Gusciora

Head of Marketing and Growth @ Keto Centrum

About

I combine strategic, marketing and financial expertise with a passion for healthy living and modern technologies. At Keto Centrum, I am responsible for business development and supporting the team in building a strong brand in the supplements and diet therapy industry. My background in finance and investment funds has given me a solid analytical foundation which I now blend with creativity and vision. I am particularly interested in the application of AI in business, enabling me to work more effectively and bring innovation to marketing and education. I value substance, efficiency and authenticity – both in business and in relationships. I believe that business should not only deliver results but also raise awareness and improve people’s quality of life.

Country

Poland

City

Wrocław

Industry

Management Consulting

Skill

Umiejętności analityczne, E-commerce, Strategia cyfrowa, Analiza biznesowa, Marketing cyfrowy, Google Analytics, Process Improvement, Project Management, Online Business Strategy, Managing Remote Teams, P&L, Leadership, Business Process Improvement, Operations, Business Process Analysis, Data Analysis, Change Management, Reconciliations, Employee Engagement, Valuation

Experience

Head of Marketing and Growth

Keto Centrum

2026-2 - Present · 8 mos

Marketing and Strategy Manager

Keto Centrum

2023-5 - 2026-2 · 2 yrs 10 mos

CEO

Marta Guściora Consulting

2022-2 - Present · 4 yrs 8 mos

Co-Founder

ConvertLabs Pro

2023-7 - 2024-7 · 1 yr 1 mo

We boosted conversions in e-commerce

Project Manager

Kobieca Foto Szkoła

2021-1 - 2023-7 · 2 yrs 7 mos

✔ I manage projects for an online creator, Dominika Dzikowska, offering products that help to develop skills in photography ✔ I plan and coordinate workload for a team of 5 as well as external contractors ✔ I analyze business data (i.e. social media and website statistics, sales, profitability, etc.)

Senior Manager Hedge Fund Accounting

BNY

2015-1 - 2021-6 · 6 yrs 6 mos

Wrocław, Poland

I managed the accounting process for hedge funds, migrated processes to Poland from Ireland and from Poland to India. I managed a team of hedge fund accounting teams and coordinated fund accounting processes accross locations (Poland, Ireland, India). I was responsible for client contact (fund managers) and delivering NAVs within strict deadlines. I coordinated the hiring process for a department of 100+ employees (Junior and Senior Specialists, Supervisors and Assistant Managers). As a Head of Employee Engagement Commitee I coordinated a number of initiatives, including a job shadowing and a mentoring programme that I initiated and introduced in the Polish office of 1200+ employees.