marta bartusch

head of global market intelligence

About

Experience in setting up a global Market Intelligence infrastructure in B2B, Expert know-how in strategic competitive, market and trend analysis, desk research, market research, international research projects, in-depth knowledge in marketing private banking/wealth management, telecommunication market, Specialties: market intelligence, strategic marketing, market research, desk research, competitive & customer intelligence, marketing private banking/wealth management, telecommunication market, VoIP, user experience, usability

Country

City

Industry

glass, ceramics, & concrete

Skill

market research, competitive analysis, business strategy, business analysis, market intelligence, market analysis, project management, marketing research, b2b, competitive intelligence, new business development, marketing, customer intelligence, market monitoring, project planning

Experience

head of global market intelligence

schott

2019-7 - Present · 7 yrs 3 mos

senior market intelligence analyst

schott

2018-5 - Present · 8 yrs 5 mos

* Project leader for a new IT solution for Market Intelligence * Design, setup and implementation of the solution within SCHOTT Group * Coordination and management of the external IT provider

market intelligence analyst

schott

2013-10 - 2018-5 · 4 yrs 8 mos

* Responsibility, coordination and development of global market activities for BU Lighting & Imaging * Regular monitoring of key markets (medical, aviation, automotive, industrial, microscopy) * Competitive intelligence and customer intelligence for key markets * Ad hoc research projects to support BU’s strategic planning and day-to-day business decisions * Maintenance and development of Market Intelligence infrastructure * Primary and secondary market research

specialist market intelligence bu lighting and imaging

schott

2012-4 - 2013-9 · 1 yr 6 mos

* Set-up and development of global Market Intelligence activities for BU Lighting & Imaging * Implementation of market, competitive and customers' reporting * Set-up of Market Intelligence infrastructure * Cooperation with external research institutes and industry associations