marsha beatty

Coordinated marketing, public relations and community outreach activities for this large urban congregation. Handled press releases, media relations, feature articles for internal and external publications, design and production of promotional materials, as well as planning, promotion and management of special events. Coordinated preparation and submittal of successful grant proposals for non-profit affiliate focused on youth, substance abuse/recovery, senior citizens and affordable housing. Provided leadership for homeownership ministry and organized highly successful city-wide Faith-Based Homeownership Information Fairs (2004, 2005, 2006 and 2008). Also functioned as Senior Pastor's executive assistant, managing calendars, correspondence, travel and production of weekly radio broadcasts. Represented church with local and statewide boards, councils and community organizations.

Provided professional assistance to health and community service organizations under contract in the areas of program planning and development, program evaluation, health services research, marketing, public relations and fundraising. Major clients included a comprehensive alcoholism counseling and treatment program, a large public health agency, a community-based health care center and a statewide adolescent health task force.

Provided market research counsel and assistance to the company’s hospitals, corporate departments and ancillary divisions. Directed development and completion of corporate image audits. Developed systematic methods for preparing target market profiles for company hospitals; generated detailed market analyses for owned and operated facilities in three states.

Functioned as staff assistant in the Director’s Office with responsibility for internal evaluation of departmental programs and services. Assisted department heads with development of measurable goals and objectives, and developed internal reporting system to monitor quarterly progress.

Assisted scientific staff with development of disclosure statements for inventions or discoveries believed to be patentable or to have commercial potential. Conducted extensive internet research. Initiated development of business and marketing plans for spin-off companies. Coordinated organizational input into RFP for the Oklahoma Technology Commercialization Center.

* Provide administrative leadership and programmatic oversight for $1.57MM, multi-year, pilot training program, sponsored by the American Dental Association, focused on improving access to care in rural, * Oklahoma communities. Responsible for prioritizing tasks, maintaining relationships with * stakeholders, and managing project budget. Successfully shepherded three cohorts of trainees to * program completion. Now focused on program evaluation activities and grant-writing efforts to secure * follow-on funding. Significantly involved with development and implementation of new community- * based externship program for dental students through the American Dental Education Association’s * Dental Pipeline Program.

Scheduled, organized, implemented and reported results of all clinical training and performance evaluation sessions for the Community Dental Health Coordinator (CDHC) program. Served as primary point of contact for trainees, clinical instructors, partner facilities and various stakeholders. Created templates for affiliation agreements in cooperation with OUHSC legal and facilitated execution. Tracked monthly expenditures and successfully kept program under budget. Developed marketing materials for recruitment of new facilities and trainees; assisted co-directors with all project research and evaluation activities.

Director of Marketing: Coordinated development and implementation of strategic marketing and communications plans; managed creation and development of corporate website and collateral marketing materials. Wrote and edited press releases, feature articles, weekly news columns and proposals. Developed, planned and managed local and statewide special events. Also provided administrative support for board of director meetings. Director of Network Services and Client Services Coordinator: Coordinated outreach to local and national angel investor and service provider networks. Managed and communicated online investment opportunities portfolio to potential investors on a routine basis. Developed and implemented marketing, recruitment, certification and retention processes for service providers. Created and coordinated educational, mentoring and networking programs for Center clients; designed, completed, analyzed and reported results from client satisfaction surveys.

Faculty position in the Community Dentistry Division at the OU College of Dentistry (OUCOD). Teaching new courses in Community Dentistry and Evidence-Based Dentistry for first year students. Now serving as Director of the Senior Externship Program which places senior dental students on a series of clinical rotaions in community-based health centers across the State of Oklahoma..

Activities and Societies: National Honor Society, Trojanettes Drill Team, Marching Band, Y-Teens, Key Club, Mu Alpha Theta