marlène bidois

* Construction of Sales strategy in store and activation of shopper’s demand in store by several levers (communication, animation, promotional tools, customer’s partnership…) * Development of sales solutions for the field forces to grow category turnover * Business retail analysis & competitor monitoring

Training of 30 Field Sales Representatives (teaching skills and expertise transfer - Training development and control of supports (categories, tools, sales methods…)

* Construction of Xmas and Easter’s assortments / promotional plans and support to the KAM in the customer’s negotiation * Management of the promotional budget and of the overall seasonal category planning budget * Close collaboration with internal departments: marketing, sales, finance, supply * Analysis and recommendation to customers of business action plans * Management of a trade marketing intern

* Markets and products performances analysis * Participation in new products launches through the implementation of trade marketing adapted tools * Design, implementation and monitoring of the tools dedicated to the sales force (leaflet, promotion kit, posters, POS advertising, merchandising plans) + negotiation with various suppliers (printer, agencies…)

Categories, markets and products performances analysis - Preparation of clients meetings (assortment, promotional plan, compensation…)