marlo meyers-barer

Work with web development and creative teams to ensure effective marketing and merchandising on gloss.com website to increase conversion, as well as oversee production of all direct marketing collateral ensuring consistency with all other online marketing efforts. Create, develop, and manage all Estee Lauder brands online marketing and merchandising strategies.

* P&L, planning and management responsibility for 15 retail locations, including sales, training, merchandising, new store * openings, and ongoing operations ensuring profitable territory. * Create, develop, execute, and manage all sales and marketing strategies, promotions, and special events resulting in * increased market share. Manage all locations to ensure sales and corporate standards met to company's expectations. * Manage vendor/retailer relationships and negotiate floor space, window presentation, and additional visual exposure with premier retailers resulting in increased brand awareness. * Increased regional revenue by over 75% and exceeded plan by over 50%. * Inventory management through effective ordering processes, sell through, and product development after negotiating open to buy and analyzing sales trends. * Create, develop, and execute all product and sales training for ALL Western US accounts * Consistently Highest Producer in Western United States, Top 10 Producer nationwide.

Independant marketing consulting for lifestyle product companies. Clients Include: Indulge Salon and Spa, Skinsations Day Spa, Braddock and Logan Homes, Natural Bridges Products, Inc., Benefit Cosmetics, Pulte Homes Work includes development of marketing strategy and marketing plan, product, budget and package development, web design, field sales force training and corporate training. Creation and management of acquisition and retention marketing programs, and marketing collateral to increase brand awareness and market share.