Marla Catherine Marquez

- Manage a high performing team by taking responsibility for their impact, technical coaching, and wellbeing - Responsible for guiding their team to achieve their OKRs by managing day to day operations, monitoring and reporting team performance, as well as setting goals and priorities to optimise processes and outcomes - Responsible for developing and implementing effective and efficient guidelines, experiments and process workflows specific to their team - Work cross-functionally to ensure that initiatives that impact other parts of the company are efficiently and effectively run - Effectively contribute to decisions around team structure, resource and budget allocation together with the SEO Ops Manager and Channel Leadership team (e.g. project-based invoicing, monthly invoicing)

- Create quality content such as product descriptions, guides, and knowledge-base articles within a wide range of niche topics - Develop and implement a content strategy that aims to improve search rankings, increase targeted traffic, and grow Airtasker's user base - Optimize and localize content based on keyword research, keeping in mind geographical considerations, cultural nuances, and regional translations, and making sure that each piece of content speaks the language of our target markets - Liaise with outsourced content writers to scale content production - Ensure quality, readability, and timely delivery of content requirements - Apply SEO best practices and understand new search technologies such as natural language processing, latent semantic indexing, BERT algorithm, etc. - Take active participation in documenting content workflows and editorial guidelines

SUPPORT DOCUMENTATION: - Create and publish Knowledge Base content for user community - Edit existing Knowledge Base content to meet company branding and standards - Turn customer support inquiries into how-to and FAQ articles - Write blog and feature articles for company website - Assist with Monthly Release emails and newsletters CUSTOMER SUPPORT: - Email, chat, and voice (inbound and outbound) support via Zendesk - Answer client inquiries, address user-reported issues, and document feature requests, suggestions, and feedback to be raised to the team - Coordinate with the Product and Development team to triage and assist with resolving reported issues - Maintain constant communication with clients regarding the status of their reports

• EDIT, WRITE, AND RESEARCH - Edit writing from other writers to meet Finds standards - Write pieces that follow Finds’ branding, tone, and style - Research on the specifics of each place you are writing about - Interview local resources and integrate their information seamlessly into write-ups - Coordinate publishing cycle and manage content areas - Develop story, content ideas, or themes for travel itineraries, considering reader or audience appeal • MANAGE AND MENTOR - Manage and train future writers to meet Finds standards - Help cultivate company culture—be there as a mentor to improve professionalism and productivity of team members who may join us fresh out of college - Elevate standards in the workplace to meet the demands and achieve goals set by the company’s international standards

-Identifies advertiser’s goal to establish Business Profile Page / Website direction and relevancy -Writes persuasive marketing material. Develop targeted, effective copy to convey company products and services and encourage immediate user action -Uses popular search terms that are clearly applicable to the business throughout the copy; utilizes basic Search Engine Optimization (SEO) skills with the use of Google AdWords and/or Google UI -Verifies that the final copy provides all important points (i.e. company name, contact information, location, business specialty, etc.) and flows well

President, FEU Literary Guild (2011-2012) President, FEU Literature Society (2012-2013) Delegate, Speech Organization of the Philippines (SCOP) Annual National Midyear Seminar-Workshop 2012 (Held at Hotel Veniz, Baguio City; October 25-27, 2012)