Marla Parnes

• Developed ground-up marketing program, including website design, budget and measuring matrix, development workflow, marketing materials, weekly email blasts, corporate events, social media platforms, and brand guidelines • Conceptualized and implemented the agency’s social media strategy and managed all social media accounts, including Facebook, LinkedIn, Twitter, Google+ • Designed and maintained a new company website and developed an email campaign that was successful in driving traffic to the site • Enhanced personal brand of company president through cohesive brand-based strategies including writing speeches, creating presentations, and engaging large audiences at speaking events • Created direct mail campaigns announcing three distinct business mergers/acquisitions that expanded the client base from the Northeast to across the Midwest • Collaborated with Executive staff to develop digital and print media for enhancing and promoting the brand, and increasing client awareness of product offerings and positioning the Agency as an industry expert

• Established marketing and development team with overall responsibility for content, acquisition, and monetization. • Created marketing plans for both print and digital platforms, collaborated with the technology team and worked closely with the President to design print materials including postcards, pamphlets, and white papers • Executed email marketing strategy and campaigns; launched a social media campaign and created high-quality content • Developed, and coordinated in-house training and information sessions for clients and prospects • Identified and engaged with qualified participants in order to meet registration targets • Partnered with international cyber-security company to create a unique opportunity to showcase its technology

• Responsible for assisting Camp Director in all aspects of year-round planning, staff hiring and supervision, program development, staff training, and ACA Accreditation. Managed marketing, communications, and social media marketing functions. Communicated with parents in all areas of concern and interest • Created print ads and design marketing materials, including staff and parent handbooks, weekly summer newsletter, display boards, and photo albums • Designed and updated new website, created all content, and ensured that information was relevant and current • Developed communication calendar, including social media, electronic and traditional mail outlets • Executed social media campaign using Facebook, Vimeo, YouTube, Instagram, and Pinterest • Promoted outreach with current and prospective camp families, worked to build close camper/parent relationships, and communicated with parents regarding registration, behavioral issues, and general questions • Interviewed and made hiring decisions for all new staff, including International employees • Developed and conducted pre-camp and in-service staff trainings and all training materials and provided instruction and guidance to the leadership team to ensure robust and productive training sessions • Created job-specific performance evaluations and provided support and guidance to staff throughout the summer • Supervised program staff and worked closely with Program Director to develop program areas, evening activities, and special events

• Managed relationships with a portfolio of major investment banking and financial services firms. Focus on account retention and growth through targeted account management and customer satisfaction • Maintained and developed relationships with key contacts within each account; provided consultative services to decision-makers by understanding their business and anticipating their needs • Introduced value-added products and services to senior management and identified key opportunities for growth

• Selected as the liaison for specialized group of NYSE listed companies with responsibility for providing enhanced service and communication to approximately 60 geographically dispersed technology companies • Worked closely with company contacts to deepen relationships, promoted NYSE advocates within top-level management and ensured compliance with Exchange disclosure, shareholder approval, and other rules • Coordinated efforts with Sales and Communications to identify new business opportunities • Developed and gave presentations to various groups about the auction market system, role of the Specialist and NYSE technology

Managed large client portfolio spread throughout New York, South America and the Southeast. Responsible for maintaining and developing new consultative research relationships and increasing sales 15% each year Designed and implemented business plan to increase Moody's penetration throughout international and domestic investment institutions Identified market participants with significant credit exposure, positioned the firm's expertise to constituents and established new consultative research relationships Expanded account base by 24% over an eighteen-month period