Marla Larock

Entrepreneurial marketing and innovation leader with 25+ years of food and beverage expertise, building brands and businesses across CPG, specialty retail, restaurant, and at a leading CPG accelerator for emerging brands. Proven ability to drive profitable brand and category growth, lead teams, and accelerate innovation in highly competitive markets- delivering market-firsts informed by consumer and category insight.Experience spans industry leaders including General Mills, Nabisco, Second Cup, Kellogg's, and Australian icon Arnott’s Biscuits, alongside consulting for challenger brands in Canada, the United States, and Australia.Skilled in brand strategy and development, portfolio strategy, innovation leadership, and P&L ownership, with a strong understanding of food and beverage market dynamics and a passion for wellness. Experienced in identifying growth opportunities, building and revitalizing brands and portfolios, and driving innovation across client, agency and advisory roles.Passionate about disruptive innovation, bridging the creativity and agility of emerging brands with the discipline and scale of big CPG to help brands unlock their full potential.