mark van kerkhof

Responsible for Marketing communication, all digital and hardcopy communications (direct mailing & e-mailing, corporate magazine), corporate design/styling, database management, public relations, general company image, budget and spendings, business planning, marketing intelligence, customer & sales analysis, internal communications, radio campaigns, implementation Microsoft Dynamics CRM, vendor & channel management. Managing 2 fte.

Producing marketing communications, database marketeer

Customer Care Center (CCC): In- and outbound call center tasking, correspondent by mail, e-mail and telephone. Teamleader 10 agents.

Writing marketing columns from a psychology perspective. Why do companies and consumers behave like they behave? Check out more on www.molblog.nl/profiel/blogger/108071

* Marketing Manager: developing and implementing strategic marketing/sales activities for 30 companies owned by Conclusion, resulting in new business leads and further professionalisation of the internal organisation. Managing 3 fte. * Projects: * Development of Corporate ICT & Cloud Proposition * Development of Corporate Care Proposition * Developing Corporate culture en value communication campaign * Implementing new websites for Conclusion companies * Upgrading sales communication Conclusion companies * Developing internal marketing intelligence platform based on Sitecore * Developing Social Refund proposition * Joint email marketing system (Corporate Campaigning platform) * Consulting business strategy in the field of marketing automation, customer intimacy and digital engagement. * Marketing partner management

Managing Privacy Compliance at Pon Automotive Group with beautiful brands like Volkswagen, Audi, Skoda, Seat, Porsche, Lamborghini, Bugatti, MAN. Responsible for privacy strategy, group policies and managing the Privacy team.

* My customers: * KPN: Customer Privacy, project management, developing policy, implementation processes and * management of data. * IBM / CLX: go to market strategy and launching of IBM Sterling Transport Managements Systems * TMS) in European market. * My Skilss & experiences: * Marketing & Sales Automation * Customer Intimacy * Customer Privacy * Permission based marketing * CRM & database management * Marketing Project management * Marketing intelligence * Interim Marketing & Communication Management

* Business projects: * Implementing Marketing Operations & Privacy automation (TeraData) * Channel integration KPN and fulfilment parties based on CIM (TeraData) * Customer Centric Marketing: developing vision/strategy * Customer Lifecyle Management (CLM) * Marketing development projects (Scrum / Agile): * Customer Privacy & Compliance: developing & implementing policy in CRM systems * Customer Data & Privacy management: developing policy and implementing policy in CRM systems * Decommission of several customer data platforms (Simplification program) * On average managing 5-7 fte.

* Philips Semiconductors Eindhoven (NXP), The Netherlands. * Function; self-supporting market researcher. * Main performances and responsibilities; * Initiative of research topic. * Extensive and of high quality field and desk research. * Sophisticated software analysis of gathered data. * Concise and very orderly reporting of research findings. * Clear personal presentations on (executive) management level. * Accurate project time planning and communication to mentor. * Inventor of Philips Strategic Business Analysis Tool.

International Institute for Hospitality Management The Hague, The Netherlands. Graduated; Bachelor in Hotel Administration. Bachelor thesis; Market segmentation plan for world wide supplier of hotel software and hospitality automation. Result; 8.5 on Dutch scale (1-10). Activities and Societies: no time for that, have done the fast track!

Master thesis; Customer Intimacy from a network approach at Philips Semiconductors (NXP). Result; 8,5 on Dutch scale (1-10).

Strategy, Marketing, sales, organization, human resources, technology, Finance.