Markus Woehr

Head of Sales, Global @ Bergolin GmbH & Co. KG

About

A global sales leader with extensive experience in revenue growth, team leadership, and building strong client partnerships. Currently overseeing international sales operations, I implement strategic initiatives and guide teams across multiple regions, ensuring collaboration and efficiency. My expertise spans strategic planning, market expansion, and operational improvements, always focused on delivering tangible results. Skilled at recognising and acting on opportunities in emerging markets, I have led efforts to expand into new regions and optimise distribution networks, strengthening customer loyalty and increasing market share. My adaptability and ability to navigate organisational change have been key to achieving sustainable success. As a certified Agile Business Coach, I am dedicated to helping individuals, teams, and organisations embrace agility and succeed in fast-paced environments. This complements my leadership in sales, providing a comprehensive approach to fostering both business and personal growth. My professional experience spans industries including fire protection, protective coatings, wind energy, and water management, where I focus on sustainable practices and long-term value. As a volunteer firefighter, I bring a commitment to safety and collaboration, reflecting my broader dedication to making a positive impact. Motivated by challenges and opportunities for innovation, I thrive in creating solutions, building partnerships, and leading meaningful change. Whether expanding into new markets or inspiring teams to excel, I bring purpose, energy, and a focus on results to every endeavour.

Country

Germany

City

Greater Karlsruhe Area

Industry

Building Materials

Skill

Product Launch, Customer Satisfaction, Quotations, Technical Documentation, Global Sales Leadership, Relationship Building, Sales & Distribution, Strategic Vision, Leadership, Cultural Awareness, Sales Planning, Technical Consultation, Mentoring, Specifications, Technical Solution Development, German, Internationalization, Stakeholder Management, Entrepreneurship, Market Intelligence

Experience

Head of Sales, Global

Bergolin GmbH & Co. KG

2024-7 - Present · 2 yrs 3 mos

Osterholz-Scharmbeck, Lower Saxony, Germany

As part of Bergolin’s executive leadership team, I’m responsible for global sales – setting targets, defining strategy, and driving growth across all key markets. This includes managing our go-to-market activities across direct sales, OEM business, and international distribution. I lead and support regional sales teams in Europe, the US, and Asia, with a strong focus on team development, succession planning, and organisational scalability. Alongside global key account management, I actively shape our international expansion and align commercial initiatives with long-term strategic goals.

FROSIO Inspector LVL III

Bergolin GmbH & Co. KG

2024-7 - Present · 2 yrs 3 mos

Responsible for assessing and ensuring the quality and adherence to specifications of coating surfaces, coatings, and finishes in various industrial applications for Bergolin protective coatings portfolio.

Examiner for Bachelor Professional of Chemical Technology and Operations (CCI)

Stuttgart Chamber of Commerce

2007-6 - Present · 19 yrs 4 mos

Stuttgart Area, Germany

Ensuring accurate exam corrections and overseeing final exam

Regional Infrastructure Segment Leader

Sherwin-Williams

2024-1 - 2024-7 · 7 mos

Vaihingen an der Enz, Baden-Württemberg, Germany

Strategic planning, management, and optimization for High Value Infrastructures (incl. Fire), B&H (Bridges & Highways) and Waterways.

FROSIO Inspector LVL III

Sherwin-Williams

2022-4 - 2024-7 · 2 yrs 4 mos

Responsible for assessing and ensuring the quality and adherence to specifications of coating surfaces, coatings, and finishes in various industrial applications for the Sherwin-Williams protectice & marine portfolio.

Sales Manager Business Development APac

Sherwin-Williams

2022-4 - 2024-1 · 1 yr 10 mos

Germany

Leading strategic sales initiatives and driving market expansion across selected Asia-Pacific countries. Focused on launching the SHW product portfolio and building scalable business in high-level infrastructure and passive fire protection segments. Combining commercial leadership with deep technical understanding to deliver sustainable, value-driven growth.

Business Development Manager APac, Industrial Coatings

Sika

2019-4 - 2022-4 · 3 yrs 1 mo

Vaihingen an der Enz, Baden-Württemberg, Germany

Business Development Manager for Industrial Coatings including Passive Fire Protection Coatings & Coatings for the Wind Energy (On-/Offshore) at Sika Deutschland GmbH, Region Asia/ Pacific

FROSIO Inspector LVL III

Sika

2017-1 - 2022-4 · 5 yrs 4 mos

Vaihingen an der Enz, Baden-Württemberg, Germany

Responsible for assessing and ensuring the quality and adherence to specifications of coating surfaces, coatings, and finishes in various industrial applications for Sikas industrial coatings product portfolio.

Market Field Manager, Fire protection

Sika

2010-6 - 2020-12 · 10 yrs 7 mos

Vaihingen an der Enz, Baden-Württemberg, Germany

Responsible for leading fire protection projects, managing client relationships, providing technical expertise, ensuring regulatory compliance, identifying business growth opportunities, and facilitating training and development within specified markets and region.

Approval Manager

Sika

2007-1 - 2010-5 · 3 yrs 5 mos

Vaihingen an der Enz, Baden-Württemberg, Germany

Responsible for overseeing and managing approval processes within an organization and third parties, including standardization (EN,DIN) works, quality inspections, and site audits.