Markus M. HOFFMANN

As the Chief Sales Officer at Werap Group, I lead the development and execution of our growth strategy, focusing on both organic expansion and targeted acquisitions. My primary goals are to unlock new markets and establish long-term partnerships with strategically significant new clients. I oversee our activities across Switzerland, Germany, Serbia, Slovakia, and Romania, steering cross-location initiatives that drive strategic growth. With a deep understanding of the market and a commitment to sustainable value creation, I ensure that Werap Group thrives and strengthens its position in a dynamic and continuously evolving industry landscape.

Lessons and courses in: Intelligent Manufacturing B2B Marketing

*Advising the management on the strategic development of the cms-group *Lead the strategic expansion and build-up of manufacturing and engineering capacities, called cms european expansion program (aka „cmseep“) *Diversification of market shares *Expansion of the range of services/capabilities (USP-generation) *Focus on increasing vertical integration *Developing of existing customers *Acquisition of new customers from strategically important business areas/markets *Going global in Asia and the Americas

I lead a global team of 6 account managers and 4 business developers who focus on markets such as MedTech, energy, e-mobility and IoT solutions. I) Customer satisfaction of existing customers II) Strategic expansion of customer relationships III) Introduction and establishment of sales processes IV) Implementation and enforcement of sales funnel management. V) Verification of new leads and coach for opportunity management VI) Reconceptualization of the current CRM solution

I pursue business in the dedicated geographical area and market in accordance with the assigned Business Unit’s strategy and identify new potential Business. Execute strong team spirit assuring outmost business success. Furthermore I force engagement in the definition and pursuit process for the EMS market in Asia Pacific Region & communicate customer needs and issues accordingly by contributing to market analyses. I provide comprehensive and in depth reports to the Director and all who are concerned in the organization in order to ensure achievement of Business Unit objectives as well as represent the company on dedicated workshops, special group activities and exhibitions

I ensure alignment and lessons learned across all regions/divisions and I have to lead the regional teams and optimize all financial, timing, quality and production requirements, ensuring long term planning and visibility of issues globally. Furthermore I support the success of each Division through the launch of the project and works with divisional Program Managers who are on lead for the divisional launch.

Overall project lead within a global & cross continental environment for a US customer, stepping in into a new generation of semiconductor systems, with a key objective to be the first running system on the market. Oversee and direct several work packages like prototyping, sourcing, validation studies, industrialization & testing procedure. First interface between the US facility and German Headquarters. On site in Germany & the US on a rotating and biweekly basis.

Built, maintained and expanded customer account relationships, profitability and satisfaction. Proactively embedded in new customer design activities to circumvent product sales to the competition. Manage and grow customer relationship, account profitability, increase share of wallet with existing customer base. Drive quality and process efficiencies using lean manufacturing methodology and concept. High level focus on asset management and cash flow in accordance to business requirements.

Transfer of mechatronics related systems out of the Semiconductor market into a previous PCBA related site in China. Oversaw work packages like: - Localization of sub-supply chain - Optimization of logistics procedere - Engineering & Change Management - Contructional adaption of assembly environment - Customer contracting

Solve short time demands for prototyping modules & systems (banknote processing systems)

Administration & maintenance of B2B customers network infrastructure

- project planning - project steering - law & finances - communication - solution methods - leadership