Markus Lanski

Supporting sales entities and dealers in achieving sales budget in all Americas, Nordics, Switzerland, Italy and Czech Republic. Defining and executing region/country specific sales and marketing programs driving the local business and ensuring meeting or exceeding the budget. Global business development of the spine and ENT business through strategic and operational alliances with clinical and industrial partners, and further organizations. Providing onsite support in sales projects, customer visits and congresses.

Successfully launched a new surgical microscope for multidisciplinary surgical use including product definition, development and strategic positioning. Developed and implemented product marketing strategies with sales and business management to increase market share and brand awareness globally. Routinely monitored competitive and market situation to identify opportunities for further growth as well as to adapt marketing campaigns accordingly. Managed downstream marketing activities for the entire spine product portfolio. Continuously managed the life cycle of the spinal surgical microscope product line including amongst others feature sets and product changes due to parts discontinuation. Liaised with marketing communications team to develop a communication strategy and respective tools to enhance global sales effectiveness. Led international teams of product managers and selected sales representatives for both upstream and downstream activities. Built strong cross-functional relationships and coordinated actions to realise customer requirements as well as to meet sales objectives. Conducted product and sales trainings for sales teams and customers globally. Presented proposals and project updates at management meetings. Established a KOL network for bot upstream and downstream activities. Marketing collaborations with other companies.

Finalized development of a high-end lithotripter thus leading the product to market readiness and ensuring a safe and reliable product performance. Led a team of ten engineers. Owned responsibility for an annual multiple million EUR R&D budget. Aligned with management, product management and sales on project deliverables regularly. Presented project status to management.

Successfully launched two new trend-setting multifunctional lithotripters including product definition, development and strategic positioning. Routinely monitored competitive and market situation to identify opportunities for further growth as well as to adapt product portfolio accordingly. Liaised with product marketing team to develop a communication strategy and respective tools to enhance global sales effectiveness. Worked closely with clinical customers in order to establish clinical marketing tools based on evidence based medicine, such as clinical papers and publications. Conducted product and sales trainings for sales teams and customers globally. Continuously managed the life cycle of the lithotripsy product line including amongst others product facelifts and new feature set. Presented proposals and project updates at management meetings. Established a KOL network for both upstream and downstream activities. Managed marketing collaborations with other companies.

Successfully launched a trend-setting dedicated patient table for lithotripsy including product definition, development and strategic positioning. Defined a new lithotripter platform covering both mid-range and low-end products. Led international teams of product and marketing managers focusing on the definition of a future product platform. Routinely monitored competitive and market situation to identify opportunities for further growth as well as to adapt product portfolio accordingly. Liaised with product marketing team to develop a communication strategy and respective tools to enhance global sales effectiveness. Conducted product and sales trainings for sales teams and customers globally. Continuously managed the life cycle of the lithotripsy product line including amongst others product facelifts and new feature set. Presented proposals and project updates at management meetings. R&D collaborations with other companies.