Markus Heberlein

Director, Hardware User Experience @ Lenovo

About

User Experience, Human Factors, & Design Research professional, having played various roles bringing industry-leading high-tech products to market & supporting them in the field. Experienced and skilled with a wide variety of qualitative and quantitative analysis techniques as well as a wide variety of diagrammatic and written communication styles. Capable of developing and applying frameworks and methods for analysis and evaluation. Accustomed to working in and leading high-paced cross-functional teams. Skills: Design of User-Interface Hardware Components, Software Interaction Design, Semi-Structured Interviewing, User Observation, Video & Photo Ethnography, Usability Study Design, Scenario-Generation, Conjoint Analysis Expertise: Human Interface, Mobile Technologies, Vertical Markets, Qualitative Research Design

Country

Japan

City

Greater Tokyo Area

Industry

Design

Skill

Paper Prototyping, User Experience, Ethnography, Usability Testing, Qualitative Research, Project Planning, Human Factors, Interaction Design, Industrial Design, User Research, User Interface Design, User-centered Design, Mobile Devices, Experience Design, Wearable Computing, Research Design, Design Research, Heuristic Evaluation, Design Strategy, Semi-structured Interviews

Experience

Director, Hardware User Experience

Lenovo

2012-3 - Present · 14 yrs 7 mos

Yokohama, Kanagawa, Japan

Lead a team of Human Factors engineers and User Experience specialists supporting Lenovo hardware product design. Previous Roles: Senior Manager Hardware User Experience (Sept 2019-June 2024) Senior Manager Commercial/SMB User Experience (Dec 2018 - Aug 2019) Senior Human Factors Engineer (Oct 2018 - Nov 2018) Advisory Hardware & Software User Experience Engineer (Mar 2012 - Sept 2018)

Member of Research Staff

PARC

2010-7 - 2011-12 · 1 yr 6 mos

Was a member of PARC's Tokyo team of researchers. Primarily provided ethnographic research services and education to a number of major Japanese companies.

Principal

4d Pattern

2009-7 - 2011-3 · 1 yr 9 mos

My Design Research & Strategy consultancy. Helped clients make the best decisions in the development of products, platforms, & product portfolios. Brought the voices of end users and important stake-holders into intelligible and actionable opportunities. Services included: Design Ethnography, Interviewing, Prototype Development & Testing, Persona Development, Human Factors Testing, & Focus Group Facilitation. Our expertise covered: Mobile-Computers/Smartphones, Hardware User Interface Design, Automated Information Data Capture (bar-codes & RFID), and Gaming.