Mark M.

Own day-to-day performance of Amazon and Walmart channels; manage forecasting, listings, content, and agency partners. • Collaborate cross-functionally with Marketing and Supply Chain to align on go-to-market execution. • Present KPI dashboards and performance trends in bi-weekly leadership reviews. Key Achievements: • Reversed Amazon sales decline from -20% to -6% YoY, exceeding revenue targets; achieved 2028 target by year-end 2025. • Developed executive-level Power BI dashboards, delivering clear insights to guide leadership decisions and enhanced strategic planning. • Enhanced forecasting techniques, improved inventory management, and ensuring optimal stock levels to meet customer demand. • Fostered strong partnerships with agency teams, aligning marketing efforts to enhance brand presence and customer engagement.

• Lead the ecommerce business for 5+ B&M retailer accounts divided amongst a team of Retailer.com Sr. Specialists. Help manage both the brand presence and overall ecommerce business across all North America Online Retail Partner websites (i.e. retail.com). • Work cross-functionally with internal Product Marketing & Digital Marketing teams to plan retailer specific asset requests for product launches, promotions, category features, etc. Oversee the creation and execution of all promotional activities and merchandising strategy (launches and channel expansion). • Manage sales data & reporting dashboards for retail.com channels. Tracking sales to plan and presenting on weekly sales calls with leadership summarizing business trends and key drivers. • Partner with Sales Team to ensure synergies between online and offline strategy, and lead relationship development with retailer.com buyers.

Develop an ‘on-site’ marketing calendar and strategy for products across multiple categories. • Work cross-functionally with internal Product Marketing teams to create copy, high quality assets and product descriptions for Walmart.com product pages. • Manage the vendor relationship with Walmart Media Connect; strategically plan the 12-month promotional calendar, monitor/optimize RoAS and develop marketing content. • Manage sales reporting for Walmart.com business, identify new product opportunities and report regularly on sales progress to senior leadership. • Worked cross-functionally with IT & Operations to launch a Direct-to-Consumer fulfillment channel for the Walmart.com relationship.

As an Associate Brand Manager, acted as a liaison between Marketing, Sales, and Operations to support the Carbona brand and product strategy, ensuring alignment with company objectives and financial goals. Key Responsibilities: Brand & Product Management: • Analyze sales data (IRI, Nielsen) for insights on product positioning, pricing, packaging, promotion, and competition. • Translate insights into actionable marketing plans and optimize the 4Ps (Product, Price, Place, Promotion). • Assist in planning, executing, and tracking social media, public relations, new product launches, and promotions. • Manage relationships with third-party agencies (social/digital, PR, packaging). • Identify trade promotion opportunities in collaboration with the Sales Team. • Support the creation of data-driven trade presentations for key accounts. • Aid in the development of the annual marketing plan with the Marketing Director. eCommerce Account Management: • Manage eCommerce sales for Carbona.com and Amazon. • Work on both strategic (growth ideas) and tactical (campaign management, data analysis) levels. • Propose budget optimization recommendations for AMS, AMG, and Retail marketing. • Track spending and return on ad spend (ROAS). • Enhance ASIN quality and ranking. • Develop KPI dashboards for Carbona.com and Amazon. • Keep Marketing and Operations informed of eCommerce developments affecting sales forecasts.

Skilled Category Manager with expertise in supplier relations, financial analysis, and strategic category oversight. Proven ability to optimize merchandising processes, manage category performance, and drive strategic initiatives. * Supplier & Vendor Management: Oversaw purchase orders, built strategic partnerships, and developed merchandising best practices for several salty snack sub-categories. Financial Analysis: Generated sales reports, reviewed pricing strategies, and tracked performance against financial targets. Category Tracking: Managed SKU entries, product & vendor onboarding, and product setup. Analyzed performance and identified improvement opportunities. Collaboration: Worked with cross-functional teams to enhance product performance and implement strategic improvements. Team Development: Coached and mentored more junior Category Specialists, supported training initiatives, and provided actionable feedback. Market Analysis: Conducted performance evaluations, benchmarked against competitors, and informed strategic decisions on product assortment and pricing. Customer Experience: Enhanced online product presentation, evaluated customer feedback, and improves website usability. Strategic Alignment: Aligned category strategies with organizational goals to drive performance and growth.

As a Category Specialist at Walmart eCommerce, I managed, optimized, and scaled a category of products across various brands, across Walmart.com & Jet.com. Utilizing technology, infrastructure, and training to drive the growth of snack food categories. * Ensure a top-notch product assortment. * Enhance product navigation and search functionalities. * Manage product imagery, content, and reviews. * Optimize pricing and maintain competitive margins. * Coordinate cross-functionally to ensure efficient delivery. * Conduct regular performance analysis to identify trends and improvements. Drive Business Success: * Utilize creative and analytical skills to enhance the shopping experience. * Collaborate with vendors and cross-functional teams. * Innovate and lead with new ideas, supported by industry-leading tools.

Reconcile house/street data, break resolution, and perform data integrity checks. Ensure timeliness in the delivery of break reports in accordance with SLA requirements. Resolve any issues that may arise; escalate issues to appropriate parties internally & on the client side. Assist with the successful development, testing and implementation of new software as well as software enhancements. Assume ownership of specific day-to-day tasks, and enhance the workflow. Create and regularly maintain all training guides and procedure documents.