Mark Alester Macalinao
Purchasing Manager @ ZGames
About
As a Purchasing Manager at ZGames/Zamzam Distribution and with experiences handling key accounts/brands i.e. Razer, Logitech, Glorious, HyperX, Backbone, PDP, Nintendo etc... my responsibilities are pivotal to maintaining a robust and profitable inventory of gaming products. My primary focus lies in establishing and nurturing relationships with suppliers, negotiating pricing and terms to secure advantageous deals, and overseeing the procurement process from order placement to delivery. I’m tasked with closely monitoring sales trends and market demands which also involves staying informed about emerging trends within the gaming industry. I’m also collaborating with cross-functional teams such as sales, marketing, and operations to align purchasing strategies with overarching business objectives and to support promotional efforts effectively. Ultimately, my expertise in navigating the dynamic and competitive landscape of the market ensures the company remains well-positioned to meet customer demand and achieve sustainable growth. Being a Marketing and Key Account Manager at Omar Kassem Alesayi Holding Group (OKAG), I have over 17 years of experience in the distribution of gaming products and other consumer electronics in the UAE and the region. I have successfully cultivated and nurtured relationships with key accounts in both retail and wholesale sectors, ensuring precise product placement and timing to meet business plan objectives. I have also managed marketing budgets for optimal ROI and long-term brand sustainability, supported the creation and distribution of marketing and sales materials, and attended trade shows and conferences to engage with existing partners and explore potential business opportunities. My core competencies include new business development, marketing communications, and social networking. I am passionate about showcasing the tangible benefits of collaborating with OKAG and delivering high-quality products and services to our customers.
United Arab Emirates
Dubai
Retail
Purchase Orders, Bid Specifications, Analytical Skills, Brand Development, Purchase Management, New Product Implementations, Purchasing Negotiation, Business Management, Commercial Operation, Key Account Relationship Building, Budgeting, Business Strategy, Business-to-Business (B2B), Key Account Development, Direct Sales, Market Planning, Sourcing, Sales & Marketing, Strategy, Sales Presentations
Experience

Purchasing Manager
Dubai, United Arab Emirates
Vendor Management: • Identifying and establishing relationships with distributors. • Negotiating terms, pricing, and contracts with vendors to ensure competitive pricing and favorable terms. Inventory Management: • Forecasting demand based on sales trends, seasonality, and upcoming releases. • Maintaining optimal inventory levels to meet customer demand while minimizing excess stock. Procurement: • Placing orders with suppliers to replenish inventory based on demand forecasts and stock levels. • Ensuring timely delivery of products and resolving any issues with late or incorrect shipments. Product Selection: • Researching new products to add to the store's inventory. • Collaborating with the sales and marketing teams to determine which products will appeal most to customers. Market Analysis: • Analyzing market trends, consumer preferences, and competitor activities to make informed purchasing decisions. • Adjusting purchasing strategies based on market conditions and customer feedback. Team Leadership: • Supervising and collaborating with other departments such as sales, marketing, and operations to optimize overall business performance. Compliance and Legal Considerations: • Ensuring compliance with regulatory requirements related to product safety, labeling, and import/export regulations. • Keeping abreast of industry standards and best practices in purchasing and inventory management.

Marketing and Key Account Manager
• Cultivated and nurtured relationships with key accounts in both retail and wholesale sectors, locally and regionally to ensure successful promotion of gaming products. • Strategically released and positioned new games and hardware to align with market trends and business objectives • Managed marketing budgets for optimal ROI and long-term brand sustainability via executing effective marketing campaigns, promoting products and building sustainable brand presence. • Responsible for developing and executing purchasing strategies thru negotiating deals with gaming vendors to secure competitive pricing and favorable contract terms. • Played a significant role in sourcing gaming hardware, software, and accessories to meet the demands of the market and enhance the product portfolio. • Thoroughly crafted annual business plans by conducting in-depth market research, SWOT analysis, comprehensive risk assessment and mitigation measures. • Attended yearly gaming-related trade shows and conferences to engage and network with industry partners and explore potential business opportunities.

Sales Marketing Executive
•• Helped identify and evaluate potential vendors for various gaming-related products and services, such as hardware components, game development tools, or merchandise. • Evaluated supplier offers and negotiated contract terms and pricing agreements. • Ensured timely order tracking and delivery to meet release deadlines and ensure that the products are available to consumers as planned. • Conducted quality control and reviews of products to assess the quality and performance of gaming items, such as consoles, accessories, or software, to ensure they meet industry standards and customer expectations. • Monitored proper inventory and managed stock levels, placing orders as necessary to guarantee that the products are readily available for sale • Stayed updated on industry trends by attending trade shows and exhibitions to maintain competitive edge in the industry.

Customer Care Executive
• Achieved first-call resolution and took ownership of all customer inquiries. • Responded promptly to both inbound and outbound customer calls and queries within defined service level agreements. • Efficiently and accurately entered customer details and information into relevant systems. • Provided support in alignment with business requirements. • Assisted sales representatives in opening new accounts and facilitating upgrades of existing services.

Operations Coordinator
• Provided courier services as needed to meet customer requirements. • Collaborated with Office Services Department personnel to ensure operational efficiency and meet customer needs. • Managed daily delivery schedules. • Received and organized messages, materials, and delivery information via phone or in person. • Coordinated the movement of goods and equipment in conjunction with Distribution Manager and staff for efficient and timely deliveries. • Maintained records for inbound consignments. • Handled customer queries and complaints, collecting relevant data. • Planned routes and provided daily run sheets for couriers. • Enhanced courier performance and attendance through mentoring, one-on-one discussions, and motivational strategies. • Received accolades from team members and senior management in performance reviews for outstanding contributions.
Mark Alester Macalinao's Contact Information
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