Mark Adams

I have an utterly unreasonable love for Reading and am genuinely excited now to be officially rooting for the tech industry in Reading and the Thames Valley as CEO of our Reading Tech Cluster. Our mission is to connect startups and scaleup tech companies - and companies using tech - through their fundraising stages, and to continue growing the healthy tech ecosystem in the Thames Valley.

As a member of the Steering Committee, I helped develop the brand identity and social media strategy for the Reading Tech Cluster on its mission to connect the tech community across the Thames Valley.

Honey comprises a number of specialist social creative communications, marketing and branding agencies in the UK, US, Europe and China.

The PR industry's two trade bodies, the Institute of Public Relations and the Public Relations Consultants Association established a team of people to look at the impact of the internet under the direction of David Philips.

Undertwok was a social media TikTok content studio set in a retail shop unit - we promoted "live life under 2 kWh per day" and sold portable solar panels and batteries from www.jackery.com and other manufacturers. The mission was to demonstrate retail space's role in developing social media content to support social traffic and brand to power online sales. The venture closed after two years with amazing lessons on social media in retail but a business model which with daily price changes, manufacturer shipment challenges, and web and marketing and logistics infrastructure costs, provide unsustainable. Being nominated for a TikTok short-drama at the UK's Social Media Awards, was definitely a highlight.

We were Beijing-London's marketing advisers and connectors, the Crypto Kings, doyens and divas and party-makers of the exploding / collapsing crypto world (ETH $1,100 Jan 2018 - ETH $100 Jan 2019). How many crypto exchanges did we launch during this time? Lost count. But it was wild. Pictures of the views from the top floors of the City of London's greatest venues are available on request.

The Conversation Group consults global organisations on the business cases and commercial models for multichannel engagement which improve sales and cross-sell revenue, uncover cost efficiencies by integrating channels and improving customer brand preference. Established in 2007 in the USA and now headquartered in the UK.

At TCG, I consult with listed companies in the USA in motor, hotel and B2B sectors on elements of social strategy such as business case development, process development and organisation design. My personal clients have included Avis, AVG, Canon, CyberSource (Visa), Hershey, Hyatt, Iron Mountain, Merck and North Face. I have worked for a number of clients in China, including the digital division of a state broadcaster, working on global social strategies. Work in China continues to play a large role in TCG's services.

I provided advice and strategy development for HN Clients.

I provided advice and strategy development for Berkeley clients.

Seeker-Industries is the maker of the Seeker product, a web monitoring tool. Seeker aims to remove the pain of data collection problems to improve the quality and trust in web data.