Mark Hadland
Chief Executive Officer @ CommonX
About
I operate at the intersection of enterprise transformation, platform architecture, and AI — helping global organizations translate emerging technologies into scalable business outcomes. Over the course of my career, I’ve led large-scale transformation initiatives, built and exited a $100M consulting firm, and architected some of the most recognized platforms in the world. As a former Associate Partner at Accenture, I led global enterprise programs across industries, including serving as technical lead for Carrefour’s PeopleSoft Financials implementation across 25 countries and 500+ locations. I later founded and served as CEO of Level 11, scaling the firm to 150+ employees and $100M+ in revenue. Key platforms delivered include: • Disney MagicBand• Carnival OCEAN Medallion• Starbucks Mobile Order & Pay• Philips Lumify Today, my work is focused on AI platforms and enterprise-scale adoption: • Orchestr8 — AI Experience Platform• CommonX — Cognitive infrastructure Through The Experience Officer (TXO) and Avasant, I advise Fortune 500 leaders on AI, platform strategy, and transformation. The common thread across my work is simple:Turning emerging technology into real, scalable enterprise impact.
United States
Seattle
Information Technology & Services
Cognitive Cities, Disruption, Experience Economy, Building Automation Systems (BAS), Transformation, Digital Strategy, Go-to-Market Strategy, Revenue & Profit Growth, Business Growth Strategies, Innovation Development, Customer Experience, Metaverse, Digital Twins, Internet of Things (IoT), Industrial Internet of Things (IIoT), Digital Transformation, Strategic Sourcing, Enterprise Resource Planning (ERP), Enterprise Architecture, IT Outsourcing
Experience

Chief Executive Officer
Seattle, WA
Building an AI platform focused on next-generation cognitive environments and enterprise-scale intelligent systems. Leading strategy, platform development, and ecosystem design to integrate AI, data, and real-time orchestration across complex enterprise and physical environments. Focused on enabling organizations to operationalize AI through unified platforms that connect enterprise systems, digital infrastructure, and customer experience. Work spans AI-driven orchestration, digital twins, intelligent environments, and large-scale transformation programs. Human Experience Elevated!

Chief Executive Officer
Seattle, WA
Advisory platform focused on enterprise AI transformation, platform strategy, and operating model design. Partner with senior executives (CEO, CIO, CTO, CDO) to translate AI and emerging technologies into scalable enterprise capabilities. Key areas of focus include AI platform strategy, enterprise adoption, operating model design, digital transformation, and innovation strategy. Focused on helping organizations move from AI experimentation to real operational impact.

Distinguished Fellow, Avasant
Seattle, WA
Member of a global network of former CIOs, CXOs, and senior technology leaders providing strategic advisory and thought leadership. Advise Fortune 500 executives on AI adoption, enterprise platforms, and transformation strategy. Contribute to executive programs spanning AI, cybersecurity, outsourcing, and operating models. Collaborate with C-level leaders across industries including healthcare, financial services, retail, and infrastructure.

Senior Managing Partner
Seattle, WA
Led sales, go-to-market, and operational transformation following acquisition of Level 11. Managed a team of 30+ sales executives and 60+ consultants across enterprise engagements. Scaled the firm to $100M+ annual revenue. Built structured go-to-market model, pipeline discipline, and enterprise sales capability. Expanded strategic client relationships across industries.

CEO
Greater Seattle Area
Founded and scaled a pioneering experience design engineering firm combining platform architecture, software engineering, and design thinking. Grew the company to 150+ employees and $30M+ in revenue. Delivered enterprise platforms for global brands including Disney, Carnival, Starbucks, and Philips. Key platform initiatives included Disney MagicBand, Carnival OCEAN Medallion, Starbucks Mobile Order & Pay, and Philips Lumify. Designed systems integrating real-time data, IoT, enterprise applications, and customer experience into unified operating models. Built and led cross-functional teams across engineering, design, and consulting. Successfully led sale of the company and integration into Launch Consulting. This work represents early platform-based transformation models now evolving into AI-driven enterprise systems.

Associate Partner
Greater Seattle Area
Led enterprise transformation programs within the Communications & High Tech practice, progressing from technology specialist to Partner-level leadership. Managed global, multi-hundred-million-dollar transformation initiatives. Served as technical lead for Carrefour’s PeopleSoft Financials and Y2K program across 25 countries and 500+ locations. Held $20M+ P&L responsibility and led geographically distributed teams. Delivered enterprise architecture, systems integration, and business transformation programs. Built foundational expertise in global platform delivery, operational resilience, and enterprise-scale systems transformation.
Mark Hadland's Contact Information
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