mark good

Provided support to ensure all marketing objectives were completed effectively and on a timely basis. This involved making website and intranet updates, control and distribution of product literature, coordination of ad-hoc marketing activities such as photography and hospitality, production of monthly board reports on the Society’s press coverage and issuing product and news updates through e-mail marketing campaigns. I also assisted with community events such as the Voyages project with Seven Stories, the Centre for Children’s books.

Co-ordinated print and distribution of Direct Marketing campaigns with external agencies and printers, ensured that marketing literature was amended, approved and signed off on a timely basis, processed invoices, set up CRM point of sale system (CCMS) letters for use in response to customer outbound calling, dealt with customer complaints.

Client brand portfolio of twenty online bingo and two online casino brands, including Crown Bingo.

Produced management information that showed the response to Direct Marketing campaigns including weekly reporting, set up and managed promotion and media codes for campaign analysis, created and executed B2C email marketing campaigns, ran numerous monthly customer selections for Direct Mailings, email marketing and outbound telephone calling Worklists.

NMS employees now work under the Bede Gaming company name. Responsible for the CRM function of the business with 5 direct reports, covering all customer touch points including Social Media and VIP Management, plus strategic development of CRM systems. Developed CRM strategy for five Online Casino sites and more than twenty Online Bingo brands.

A CRM and marketing analytics role including database marketing, web analytics and design. CRM: using marketing database and email marketing broadcasting software to target various customer segments for promotional and relationship building communications. Production of regular and ad-hoc managment information (MI), reporting, analysis and insight that guided and influenced management decision making. Web Analytics: production of regular MI using Google Analytics, Headlight, Google Insight, Hitwise, Crazy Egg, Word Clouds and Key Word Trees to show weekly, monthly and year-to-date website traffic insight vs same-day-last-year positions, with supporting commentary. Design: set up Direct Mail (DM) and Customer Analytics documents using InDesign and Photoshop software.

Operations Director at Rocket 9 Ltd

Dissertation: “Supply Chain Management of Fashion Retailers” The report was compiled using literature reviews and interviews with branch managers of various fashion retail outlets to determine the effectiveness and flexibility of their supply chains. Final Year Modules include: Business and Corporate Strategy, Marketing and Management in SMEs, Information Systems Management, Logistics and Supply Chain Management, Retail Studies, Purchasing. Other Modules completed include: HR Management, Business Policy, Project Management, Law of Health and Safety at work, Marketing Strategy, Research Methods, Employment Relations, Operations Management, Financial Accounting, Management Accounting. Activities and Societies: Co-founder of Heriot-Watt University Roller Hockey Team, Field Hockey