Mark Frisch

Executive Vice President @ BSF

About

I’m lucky to lead a family business that’s been around for decades, where tradition meets innovation every day. Running a seafood company isn’t just about fish — it’s about people, trust, and solving problems that often feel like giant puzzles. I’m obsessed with figuring out the complexities of seafood sourcing, building strong relationships with partners, and creating a culture where people feel empowered to step up and lead. Leadership, to me, is about being real...showing vulnerability, listening more than talking, and encouraging others to rise alongside you. It’s not always easy, but that’s where growth happens. Running a business that honors tradition but isn’t afraid to change means there’s always a story to tell — the wins, the lessons, and everything in between. If you’re into hearing how we make it work, I’d love for you to join the conversation. I’m here to share what I’m learning, the challenges we face, and the wins we celebrate — and hopefully spark some good conversations along the way. Looking forward to connecting and exchanging experiences!

Country

United States

City

Jacksonville

Industry

Food Production

Skill

Business Strategy, Revenue & Profit Growth, Cross-functional Team Leadership, Seafood, Product Innovation, Performance Management, People Management, International Logistics, Coaching & Mentoring, Data-driven Decision Making, Financial Forecasting, E-commerce Optimization, Food Industry, Corporate Sustainability, Innovation Development, Supplier Sourcing, Financial Analysis, Growth Management, Digital Marketing, Market Development

Experience

Executive Vice President

BSF

2003-5 - Present · 23 yrs 5 mos

Jacksonville, Florida, United States

Beaver Street Fisheries is one of the nation’s leading seafood importers and distributors, with a legacy of over 70 years built on trust, quality, and innovation. We specialize in bringing high-quality, sustainably sourced seafood to retailers, foodservice companies, and consumers across the country. As co-owner, I focus on driving growth and modernizing our operations while staying true to our family business values. My role spans strategy, leadership, and innovation, including: ➥ Scaling the business by expanding product lines, strengthening supplier partnerships, and entering new markets. ➥ Leading innovation in sourcing and supply chain operations to ensure sustainability, transparency, and efficiency across every step of our process. ➥ Building and empowering teams by fostering a culture of trust, accountability, and collaboration. ➥ Driving brand evolution by challenging outdated industry norms and investing in marketing, technology, and modern communications. ➥ Championing sustainability by ensuring that our sourcing practices protect ocean ecosystems and support long-term industry health. Every day, my mission is to balance tradition with forward-thinking strategies that keep Beaver Street Fisheries competitive and ready for what’s next.