Mark F.

Senior Vice President Sales - North America and Export Markets @ Shriro Australia Pty Ltd

About

Passionate about creating standout products in the MDA and SDA categories. I lead global market development, drive international expansion, and help launch innovative products through strong partnerships.

Country

Australia

City

Sydney

Industry

Consumer Goods

Skill

Forecasting, Management, Negotiation, Strategy, Purchasing, Process Improvement, Import, Strategic Sourcing, Procurement, Project Planning, Supply Chain Optimization, Operations Management, Logistics Management, MRP, ERP, Transportation

Experience

Senior Vice President Sales - North America and Export Markets

Shriro Australia Pty Ltd

2020-12 - Present · 5 yrs 10 mos

Australia

• Head of sales and distribution strategies for Everdure and Everdure by Heston Blumenthal brands across North America, Europe, and Asia. • Developed and implemented innovative approaches to enhance market penetration in outdoor cooking and seasonal appliances. • Collaborated with cross-functional teams to drive brand awareness and customer engagement, resulting in increased market share.

Divisional Manager - Retail Appliances

Shriro Australia Pty Ltd

2019-11 - 2020-12 · 1 yr 2 mos

Sydney, Australia

• Oversaw the growth of MDA brands, including Omega and Robinhood appliances, across Australia. • Led a national sales team servicing major retailers like Harvey Norman and The Good Guys. • Developed strategic partnerships to enhance brand visibility and market penetration.

Head of New Product Development

Shriro Australia Pty Ltd

2018-6 - 2020-12 · 2 yrs 7 mos

Sydney, Australia

Led the end-to-end development of innovative products, from concept to commercialization. Managed Product and Engineering teams across Australia and China, consistently delivering projects on time and on budget.