Mark Shrives

Bringing together the Marriott Digital Services (MDS) and Digital Products teams into the newly formed APEC Digital Organization. This integrated team drives demand, delivers localized digital experiences, and powers Marriott's ambitious digital growth strategy.

Leading the newly formed Marriott Digital Services (MDS) APEC team, in support of over 330 participating hotels across seven areas and three digital activation programs, all in an effort to optimally boost hotels’ digital visibility and production.

As the Director, Field Digital Services TVCM, I sit at the intersection between Marriott International’s digital, marketing, and global distribution strategies. My role oversees the digital strategy for 53 hotels in Thailand, Vietnam, Cambodia and soon to be Myanmar and effectively pulls through corporate, continent and area digital, sales, marketing, and customer engagement activities to drive awareness and profitability at the property level.

Grow online bookings, manage online reputation and drive online marketing initiatives.

Grow online bookings, manage online reputation and drive online marketing initiatives.

Road|Book is a luxury lifestyle magazine for men that stands for a particular kind of understated glamour. It celebrates life’s finer details; an antidote to throwaway ‘bling’ culture in favour of quality and craft. It is dedicated to “gentlemen on a journey”. CORE RESPONSIBILITIES • Create digital and social media strategy for an up-market publication • Drive online awareness and engagement to achieve subscription sales • Create online “voice” of Road|Book in-line with editorial voice • Using digital analytics reporting and measurement tools to evaluate reach

Hansar takes its inspiration from Thai culture and from the lively and generous spirit of the Thai people: drawing its origins from the Thai language, "hansar" means "to be in the moment of full joy and happiness". Hansar Hotels and Resorts operate two boutique luxury hotels in Thailand, in Bangkok’s most prestigious address, Rajdamri Road and at Bophut Beach on the island of Koh Samui. I started with Hansar Hotels in role of E-Commerce and E-Marketing consultant for the brand to bring expertise in differentiating themselves in a overcrowded Thai Hotel Industry. Through my contributions to Hansar’s success and their ability to compete against top worldwide luxury brands, I was then encouraged to continue my career with Hansar as Director of Sales and Marketing for Hansar Bangkok while concurrently managing the online distribution and marketing for Hansar Samui Resort. In this new role of Director of Sales and Marketing, I have developed the full set of skills necessary to successfully manage an award-winning luxury boutique hotel sales department. • Manage sales, marketing, public relations and reservations departments for Hansar Bangkok Hotel • Manage e-commerce and e-marketing department for Hansar Samui Resort • Create sales plans, PR stories, events and CSR initiatives in-line with brand goals • Manage all advertising and brand integrity across multiple display media types • Manage all online advertising via Google, Facebook, Tripadvisor and various other platforms • Manage web content, content creation and web design/layout changes • Expert user of extranet and online travel agency (OTA) systems • Responsible for all sales targets, profit and loss management and creation of annual budgets • In charge of maintaining and growing customer database and creating targeted guest content • Represent the brand at all major events, tradeshows and award ceremonies

Online brand development for 5 star hotel brand, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.

Responsible for all online activities, content, online rates, GDS representation, online marketing, online PR, social media and direct booking packages.

Created all rates, promotions and content for online distribution • Maintained and grew relationships with 3rd party web partners • Grew online presence through online public relations and web partnerships • Implemented social media and search engine optimization strategies • Devised online rate & luxury packages strategy for online merchandising and revenue maximization • Supported and directed E-Commerce Coordinator’s activities and tasks • Researched and analyze markets, trends, and customer behaviors to create targeted advertising and promotions • Oversaw and recommend changes to online paid display advertising and pay-per-clicks • Managed consortia and RFP bidding and complete GDS distribution through Preferred Hotels • Designed and maintained executive reporting system for production, demographic analysis and competitor trends

All Seasons Resort Lodging represents 14 condo hotel properties throughout the world-class ski town of Park City, Utah, beautiful San Diego, CA, historic Santa Fe, NM, and sunny Mesquite, NV. Their properties range from modestly priced condominiums to luxurious 4-Diamond, AAA lodging. My work with All Seasons began with an internship following the completion of my Bachelor Degree and grew into Director role as I succeeded through increased experience and education.

Completed the certificate of accounting.

Graduated Cum Laud with G.P.A of 3.84