mark bulling

* Focused on developing market understanding of Facebook's value through ad effectiveness measurement and custom research. * Built relationships with key media agency partners across EMEA to communicate the Facebook measurement narrative and to influence their behaviour to better measure Facebook and include it more substantially in the planning process. * Identified, designed and implemented several research projects to highlight key aspects of the Facebook proposition to advertisers. * Presented to a wide range of audiences, ranging from media effectiveness specialists, through to media planners and agency executives. The forums have included a number of industry conferences.

* Worked with clients to provide insight, analytical rigour and enable fact-based decision-making. * Used statistical techniques including time series econometric modeling, customer segmentations and web site analytics. * Led data visualisation projects from initial scoping and identification of data sources through to design of processes and dashboard design, implementation and analysis for delivery to clients. * Extensive experience of using R, Python, SQL and Tableau.

* Combined quantitative and qualitative analysis to identify customer pain points and industry trends and then inform product and feature prioritisation. * Worked as part of product team to develop products, providing input throughout development process to ensure market fit. * Led go-to-market for a number of ad products including a new Brand Awareness Objective, third party verification of ad metrics and Brand Polling capabilities. * Built relationships across a number of Sales and Engineering teams within the organisation to ensure their alignment and obtain buy-in to the products being built.