Marcus Bickerton

Managing Director

About

Personal Profile • Experienced general manager, strong emphasis on customer service • Broad knowledge of the global bike industry • Sound knowledge of bicycle design and components • Highly articulate, able to work at all levels. • High personal integrity, dependable, reliable and diplomatic. Experience • 30 years of managing businesses • Responsibilities for sales, marketing and manufacturing • Managed businesses as stand alone and within a £450m group. • Supplied customers as varied as car manufacturers, the RAC and bike shops. Achievements • Founder team member of Tern Bicycles and Bickerton Portables (2011) • Board Director and Past President of the Bicycle Association of GB • Built up the Dahon brand in the UK over 28 years • Appointed many of the largest UK bike companies as distributors. • Managed many different channels • Managed organisational change and corporate cultures. • Reliably produced profit over many years. Specialties: purchasing, marketing, sales, negotiation

Country

United Kingdom

City

Smarden

Industry

Transportation/Trucking/Railroad

Skill

Negotiation, Marketing, Sales, Purchasing, Marketing Strategy, Product Development, New Business Development, Account Management, Product Marketing, Strategic Planning, Brand Management, Business Strategy, Merchandising, Product Launch, Event Management, Cycling, Brand Development, Retail, Management, Product Management

Experience

Managing Director

Cyclemotion Ltd

2012-1 - Present · 14 yrs 9 mos

Smarden, Kent

Registered but currently dormant as Ltd company, Cyclemotion is the trading name that I work under. Cyclemotion represents a number of bike companies, most importantly the Mobility Holdings brands of Tern Bicycles, Bickerton Portables and Biologic Accessories. Responsible for Sales, Marketing and Service representation for Tern and Biologic. Active involvement in the "International Group" supporting Product Development for Tern and Biologic. Acting as Global Brand Owner for Bickerton Portables and responsible for Brand management including leading on Product Development, Marketing and Social Media.

Board Director (Past President)

The Bicycle Association of Great Britain

2000-6 - Present · 26 yrs 4 mos

London, United Kingdom

Member of the BA since 1986. That is 36 years as at 2022! Council member from 2000-2005 and again 2007-to current Elected Vice-President in 2007 Elected President in May 2011 Deputy President from April 2014 Regularly attend the All Party Parliamentary Cycling Group on behalf of the BA. Member of the Bike Hub Levy Fund Committee on behalf of the BA membership

UK Representation

Tern Bicycles

2011-7 - Present · 15 yrs 3 mos

Smarden, Kent, UK

UK sales, marketing, product development, customer service, distributor, dealer and consumer support. (Previously Dahon & Hon Industrial Labs)

Co-Founder

Bickerton Portables

2011-6 - Present · 15 yrs 4 mos

TN27 8NR

Re-launched the Bickerton Portable Bicycles Brand as part of the portfolio of Mobility Holdings Ltd (HK).

Owner

Cyclemotion

2005-1 - Present · 21 yrs 9 mos

Smarden, Kent, UK

Cyclemotion is the trading name that I work under. Primarily acting as Tern Bicycles' UK agent, I also undertake other consultancy roles from time to time. Experienced in commerce, particularly with regard to bicycles, their import, distribution, marketing and sales.

Owner

World-Wheels.co.uk

1998-5 - Present · 28 yrs 5 mos

Originally a Mail Order company selling Dahon bikes direct to consumer. Since 1998 a web presence has been maintained, acting as a best practice example of internet reselling for Dahon folding bikes.

UK Representation

Swiss Eye International GmbH

2012-5 - 2013-6 · 1 yr 2 mos

Hawkhurst, Kent, UK

Representing Swiss Eye Sunglasses to UK distribution partners.

Global Sales and Brand Ambassador

Proviz Sports

2011-8 - 2012-7 · 1 yr

Jersey

Manufacturer of High Vis Clothing

Committee Member 2004-2007, 2009-

Bike Hub Committee

2004 - 2011-12 · 8 yrs

Founding Committer Member of the Bike Hub - Cycle Industry Levy Scheme. Bike Hub is an industry wide initiative developed by The Bicycle Association of Great Britain and the Association of Cycle Traders. The objective of Bike Hub is to generate funds from within the cycle industry to support the future of cycling in the UK. Currently awarding at least £300k per year to good cycling causes including: 1. A pilot project to encourage cycling among children in 40 schools around the country 2. A new web portal to increase awareness about cycling. The Bike Hub portal can be found at bikeforall.net. 3. Support for Bike Week which takes place in June each year. 4. Approx £100k to new ideas

UK Representative/Agent Previously Distributor

Dahon

1985 - 2011-7 · 26 yrs

Started working with Dahon in about 1985 as an Own Label customer, importing some early Dahon bikes under the Bickerton name. Subsequently whilst at Cyclemotion Ltd (MCL Group) 1996-2005 was the UK importer/Distributor. Since 2005 then acting as Dahon's UK agent, as well as working with Dahon's Global Marketing, PR, Product Development and Sales teams. Finished after 26 years or working with and officially representing Dahon with the formation of Tern Bicycles in 2011.