Mark Babony

Rowland Emergency is a family owned and operated business. Our focus is Emergency Medical Services. We understand the important role our products play in emergency situations and we strive to protect those who protect us with quality products that are relied upon every day. Scope of responsibilities: Improve profit margin and achieve 5-yr growth plan through identifying and addressing key strategic challenges pertaining to: -Growth readiness -Untapped market opportunities -Development of consistent brand awareness across client groups -Facilitate business digitization Strategic Priorities: -Define growth goals and targets by channel -Define a tailored roadmap for rapid revenue growth. Crystalize marketing & sales approach for each revenue segment -Develop a digital roadmap. Website, SEO, KPIs, and social media optimization -Define and prioritize sales & marketing technology tools, analytics, sales tracking and performance optimization strategy -Define a strategic sales and marketing direction that Rowland Emergency should take and ensure executive alignment -Create a marketing brand plan. This includes professional brand strategy that captures our company's vision, brand personality and brand position. -Create an integrated marketing playbook & partner brief -Develop an annual marketing budget for promotional activity support

Rodina AED is a licensed distributor of AEDs. Our mission is to create the safest communities possible, keeping people alive and families together. In addition to defibrillators, Rodina AED provides consultative services and in-servicing relating to appropriate placement and use of an AED. Ambitiously liaised, negotiated and partnered with municipalities and private sector businesses. • Awarded annual contract with Haldimand County as a result of a competitive RFP submission

A private pharmaceutical company, Servier Canada conducts clinical development trials, markets medicines in cardiology, diabetes, psychiatry, phlebology and hematology. Reporting to the CEO, led a sales force of 120 employees. Leveraged 15 years’ of leadership and change management experience to support and help navigate Servier’s employees through the pandemic. Collaborated with various stakeholders on high priority and time sensitive projects that ensured Servier’s employees are well equipped with tools and resources required to successfully adapt and provide value to health care practitioners and patients.

Reporting to the National Sales Director, led a team of seven Regional Directors and 70 Representatives in Ontario and Western Canada. Adeptly applied change management processes through restructuring, rebuilding, and launching four newly commercialized products within 24 months. Collaborated with head office personnel on various national projects including sales meetings, sales forecasting, incentive plans and business planning.

Reporting to the Business Unit Director, led a team of 10 Representatives in Ontario. Consistently surpassed regional sales objectives through tailored development of representatives’ core competencies as identified though their yearly development review. • Led team members to excellence through dedicated coaching and collaboration. Managed 21 President Club winners, 15 of whom earned multiple President Club awards and as a result transitioned into progressive roles within the organization

Reported to the Regional Sales Director, achieved continual sales growth in a $1.5M territory by implementing business strategies for a portfolio of cardiology and endocrinology products • Awarded Most Valuable Representative as voted by peers in 2003 and 2004