Mark Towler

Responsible for developing and implementing strategy for Business Incentives, maximizing sales, accountability for all aspects of customer development, management and leading the team. Actively targeting potential customers with similar brand positioning and customer profiles and developing strong relationships with third party agencies. Key Accountabilities - Driving sales growth through the expansion of the current client base and the development of new customers through increased relationships with key brands and agencies, improving profile and driving innovation within the business; - Maximizing client loyalty to ensure increased spend across all streams of the Business Incentives offering; - Work closely with the Brand Director to develop new propositions, manage key accounts and ensure the continuation of revenue generation from existing customers; - Develop the implement the marketing strategy for the Business Incentives business; - Lead, direct and motivate the Business Incentives team to achieve House of Fraser’s growth and profit targets. - Develop and implement the sales strategy to deliver agreed commercial objectives, ensuring resources are allocated to maximize business growth versus available customer opportunities; - Develop effective sales processes and plans; - Energize and motivate the Business Incentives team through proactive mentoring and coaching of performance and required behaviours.

•Director of Business Development, responsible for new and existing sales/markets in Retail, E-Commerce & B2B. •Accountable for managing the business development team and cycle including prospecting, proposal, negotiation, closing, implementation and Account management. •Responsible for team and identifying key targets/channels & strategy in B2C (e-commerce & Retail), B2B and B2B2C level for the different products within the portfolio. •Responsible for development of commercial packages and contract negotiations, contra deal and customer support programmes. Responsible for merchandising of Smartbox products through various POS.

•Director of Business Development, responsible for new and existing sales/markets in both B2C & B2B. •Accountable for managing the business development cycle including prospecting, proposal, negotiation, closing and handover for implementation. •Responsible for identifying key targets/channels & strategy at B2C, B2B and B2B2C level for the different products within the portfolio. •Responsible for development of commercial packages and contract negotiations, contra deal and customer support programmes.

GM for Business Services division, covering B2B, Insurance Replacement and Gift Cards/Prepaid Cards. VA Executive for 12 months. Full responsibility for P&L, Sales & Marketing team, strategic vision and approach and winning new/major contracts for the Business Services division.

•Head of Buying for 3rd Parties department with an annual turnover of £400 million and interim cover for Traditional Non Food £300 million (Home Entertainment, News & Mags, Seasonal etc). •Accountable for annual sales and revenue budgets, stockholding targets, team targets, leading category management and 3rd Party strategy. •Responsible for co-ordination of 3rd Party investment plans, promotion plans, development of 3rd Parties and relationship with the customer. •Manage supply base with over 10 key suppliers. - Supply base included Camelot, E-Top Up, PayPoint, Peacocks, Tchibo, Pharmacies, Post Offices, Royal Mail, Coffee Nation, My Coffee, Fireworks and Robert Dyas.