Mark Tan

Experienced Sales Leader with over 30 years of proven success in the FMCG industry. Highly skilled in Trade Marketing Management, Distributor Management, Trade Negotiation, Business Planning, Route-to-Market Strategy, Sales Coaching, and new market entry. Demonstrated capability in launching and building new products and categories from the ground up. Successfully led the launch of Mission Foods products in the Malaysian retail market (Peninsular and East Malaysia), developing the category from inception. Under my leadership, the business grew by more than 900% over 10 years, and continues to expand with double-digits YOY growth. Today, we are the key driver of the category and the market leader in Malaysia. Mission Foods products are now well represented across all major international key accounts, local key accounts, independent retailers, and neighborhood stores nationwide. In addition, I oversee the Private Label business locally and overseas, delivering high-quality flatbreads for retailers and brand owners. The business continues to grow as we strengthen our market leadership in close collaboration with our distributors and trade partners.