Mark Sprague

Global Product Lead @ PHINIA

About

Progressive marketing professional with a successful track record of exceeding business goals. Proactively incorporated new technologies into company marketing strategy. Developed effective corporate communications. Created strategic marketing plans based on research and analysis of available data. Team leader who fosters staff growth. •Over twenty (20) years of product and marketing experience with progressively more responsibility •Professional, progressive and results-oriented problem solver and planner with expertise in all facets of B2B and B2C product development and marketing solutions •Experienced with SAP, CRM tools (Sales-I and Constant Contact), business intelligence databases, forecasting (market demand, sales forecasting, customer targets), sales territory alignment and market research studies Responsible for the following: technical support, product management, catalog management, graphic design, web design/management, training, sponsorship, event management, public relations, advertising, creative, pricing, brand awareness, overall marketing

Country

United States

City

Gaines

Industry

Automotive

Skill

Analytical Skills, Data Analysis, Product Marketing, Marketing, Product Management, Product Development, Automotive, Marketing Strategy, Competitive Analysis, Advertising, Automotive Aftermarket, Vehicles, Forecasting, Market Research, Purchasing, Strategic Planning, Public Relations, Customer Service, Social Media Marketing, P&L Management

Experience

Global Product Lead

PHINIA

2016-4 - Present · 10 yrs 6 mos

Adjunct Professor

Northwood University

2017-1 - Present · 9 yrs 9 mos

Global Project Manager

BorgWarner

2020-10 - 2023-7 · 2 yrs 10 mos

Global Product Manager

Delphi

2017-4 - 2020-10 · 3 yrs 7 mos

Troy, MI

General Manager of Marketing

NGK Spark Plugs (U.S.A.), Inc.

2015-6 - 2016-8 · 1 yr 3 mos

Wixom, MI

• Developed strategies and tactics that supported the sales process whereby the organization doubled unit sales and tripled gross revenue in 13 years • Analyzed customer and product categories to develop strategies and tactics for launching new product categories utilizing the NGK and NTK brands • Created national promotions to build brand recognition and reputation • Developed internal and external training programs/meetings to transfer marketing and product knowledge • Developed packaging strategies to align products and brand images to create a cohesive look

Corporate Marketing Manager

NGK Spark Plugs (U.S.A.)

2010-1 - 2015-6 · 5 yrs 6 mos

Wixom, MI

• Built a stronger bond between NGK and industry associations to leverage more goodwill • Developed processes to manage data as a result of the integration of SAP • Led multi-company team to develop a “OE” Oxygen Sensor program for several customers • Developed Category Management program for organization’s aftermarket brands • Redesigned corporate website to create a better user experience • Developed technical training program to leverage brand position with service technician community

Marketing Manager

NGK Spark Plugs (U.S.A.)

2006-1 - 2009-12 · 4 yrs

Wixom, MI

• Analyzed market conditions, competitors, customers and product portfolio • Developed creative message, advertisements, bulletins, newsletters, and company website • Responsible for building the NGK and NTK brand via trade and consumer audiences, including building our brand at events our perspective customers attend • Oversaw sales of co-man customers • Developed pricing strategies for all products based on competition, including price increases and adjustments • Developed and maintained budgets • Introduced NGK to Social Marketing o Web-based (Facebook, YouTube, Instagram, Twitter) o Consumer Engagement (Event sponsorship and activation)

Product Marketing Manager

NGK Spark Plugs (U.S.A.)

2005-1 - 2005-12 · 1 yr

Wixom, MI

• Coordinated product development working with internal departments and outside sources • Collaborated with sales and operations to develop and provide product programs responsive to customer needs and market opportunities • Conducted market research and identified and tracked market trends in product line industry • Managed technical customer services call center

Catalog Administrator

NGK Spark Plugs (U.S.A.)

2003-4 - 2004-12 · 1 yr 9 mos

Wixom, MI

• Coordinated the development of catalogs • Managed spark plugs and ignition wire product lines • Collected, analyzed and verified technical data pertaining to NGK products

Product Manager

Plastics Research Corporation

2000 - 2002 · 2 yrs

Flint, MI

Coordinated product development working with internal departments and outside sources • Collaborated with sales and operations to develop and provide product programs responsive to customer needs and market opportunities • Conducted market research and identified and tracked market trends in product line industry • Created all corporate communication including bulletins, newsletters and press releases