Mark Schulman

Senior Director, Veeva Crossix, Head of Crossix Insights and SDOH @ Veeva Systems

Country

United States

City

Brooklyn

Industry

Marketing & Advertising

Skill

Media Evaluation, Audience Segmentation, Pharmaceutical Marketing, Digital Health, Marketing Analytics, Analytical Skills, Biopharmaceuticals, Digital Innovation, Business Strategy, Marketing Strategy, Strategic Planning, Economics, Competitive Analysis, Management Consulting, Market Research, Analytics, International Trade, Antidumping, International Trade Agreements, Strategy

Experience

Senior Director, Veeva Crossix, Head of Crossix Insights and SDOH

Veeva Systems

2019-11 - Present · 6 yrs 11 mos

New York, United States

Founder and leader of Veeva Crossix Insights, a practice-area focused on leveraging the power of linked data. SME in healthcare marketing strategy and execution through deep customer insights, patient segmentation, media targeting (digital/TV), media measurement and optimization leveraging advanced analytics (AI/ML) and connected multidimensional patient health and consumer/SDOH data. Crossix was acquired by Veeva in 2019

Senior Director, Analytic Services

Veeva Crossix

2016-7 - Present · 10 yrs 3 mos

Director, Analytic Services

Veeva Crossix

2015-1 - 2016-7 · 1 yr 7 mos

New York, United States

Manager, Analytic Services

Veeva Crossix

2013-12 - 2015-1 · 1 yr 2 mos

New York, NY

Strategy and Business Transformation

American Express

2010 - 2013 · 3 yrs

New York, NY

Worked closely with senior leadership and business partners across Global Merchant Services to identify, develop and project manage (PMO) large-scale strategic initiatives to improve revenue, profitability and business performance.

Marketing and Brand Strategy Consultant

Prophet

2007 - 2009 · 2 yrs

New York, NY

Strategy Intern

VF Corporation

2006 - 2006

Greensboro,NC

Marketing Analytics

Analytic Partners

2004 - 2005 · 1 yr

New York, NY

Analyzed marketing and media effectiveness for Fortune 500 CPG and pharmaceutical clients using marketing mix modeling to improve profitability and ROI

International Trade and Economics Consultant

Charles River Associates

2000 - 2004 · 4 yrs

Washington, DC

Analyzed industry trends, market structure, product positioning and consumer purchasing behavior in numerous international trade, antitrust, M&A and intellectual property matters involving a wide range of industries from consumer products to industrial and agricultural goods.