Mark Purcell

Business Case development​. Oversee all DC fast charger partnerships, interoperability, sales/service support, and forecasting. Oversee all truck product development and continuous improvement.

Project Management: Lead and manage key strategic projects.​ Business Case Development: Develop business cases (as needed) for strategic initiatives, including financial projections, risk assessments, and potential ROI. ​ Partner Relationship Management: Cultivate and maintain relationships with key strategic partners that align with company goals and objectives. ​ Process Improvement: Identify opportunities to improve internal processes and workflows to enhance strategic execution.

Oversee business development on Walmart account for all I2D brands including Ozark Trail, Core, Firefly!, Bushnell, Outdoor Products, and Hyper Tough.

Oversee Columbia and Firefly! brands. In charge of brand growth through pr, social media marketing, sales, and advertising.

May 2020 to March 2022 Update and rebrand both Tipton and Wheeler brands. - Work with design team to create new logos, packaging, brand statements, and brand direction. - Oversee all marketing and product development for Tipton and Wheeler. Work with engineering team to develop new products for both lines. - Launched 23 new products in first two years. - Doubled brand sales in first year. - Doubled social media following in first year. Work directly with magazine editors, YouTube personalities, and other influencers in media to gain exposure with new products to help boost sales. Video talent for product 101’s and how-to’s.

Responsible for corporate training of all new field sales representatives and client business partners. Corporate speaker, social media personality, public relations manager, and product review program manager. - Lead trainer to over 600 TTI new hires each year and HD Pro associates for Home Depot. Creating and updating training materials including webinar development, hands-on tool training, sales, public speaking and communication coaching. In-house product expert utilized for product development, marketing and sales events. - Corporate liaison representing three key brands for Home Depot partner events. Spotlight speaker three years running for Home Depot Product Walk presenting to over 2,000 store managers and corporate partners. Managing HD Pro account events, creating marketing content and leading trade shows. Won 2018 Best in Show and 2017 Marketing Partner of the Year at HD Pro Annual Partnership Conference. - Video talent for social media outlet. 97% viewer completion rate for “Tuesday Tips” series on Ryobi Instagram making it the brand’s most successful program to date. - Leveraging relationships with key media influencers and magazine editors in order to gain exposure of new or high focus products to ensure sales success through media events, magazine articles and video reviews. - Maintained product review program at 95% participation for HomeDepot.com.

Corporate trainer of all new field sales representatives. Product review program manager, public relations team member, and leader of field marketing specialists. - Trained 500 new hires and updated training materials on tools, motor and battery technologies, sales, communication and public speaking. In-house product expert to marketing and product development teams. Created video training content. - Increased product review program participation from 70% to 95% on HomeDepot.com within one year. - Worked on public relations team, attending media events with key influencers and magazine editors. Ensured product education on new and high focus launches. - Led team of four external field marketing specialists driving sales, training and marketing efforts in four high-volume territories.

Managed key product category line, including launching new products, managing current portfolio and oversite of cost improvement processes. - Launched 6 new incremental product SKUs. Coordinated product development efforts between design, engineering, advertising, marketing and finance teams in both the US and China. Determined feasibility and profitability of new projects from idea farming to launch. - Oversaw performance and development of 14 domestic products worth $16M in annual retail sales. - Investigated and implemented changes to increase profitability by $744k on current products through cost improvement process.

Sales liaison for Home Depot stores in Kansas City territory. Responsible for sales, merchandising, business partner relationships, and increasing product saturation. - Drove sales from $3.9M annually to $5.2M for TTI brands in 7 Home Depot stores through creative marketing, demonstrations, and merchandising efforts. - Cultivated relationships with Home Depot employees to increase brand awareness and preference, as well as improved product placement in stores.

Managed branch staff, daily operations and sales goals while ensuring customer satisfaction. - Led and trained team of nine associates ensuring banking regulations were followed, while focusing team to meet and exceed quarterly sales goals. Coordinated monthly and quarterly audits. - Processed new loans, consistently achieving quarterly goals.

Generated, underwrote and closed personal loans, exceeding goals each quarter. Built and maintained customer relationships and accounts. Assisted in training new staff members.

Managed existing clients and sold new accounts and bank services. Generated, underwrote and closed personal loans exceeding quarterly sales goals.

General Contractor and Finish Carpenter - Built multi-million dollar custom homes.

General Contractor - Built commercial buildings and remodeled residential homes.

Construction Laborer - Worked on commercial buildings.