Mark Pritchard

Calibration Free pH Sensors

Defining and implementing overall sales, marketing, and commercial operations of company. Coordinating with various strategic investors, whilst building the global sales team and partner network to enhance sales outcomes. I coordinate with system integrators, end-users, government, defence, and police organisations.

My primary duties in this role were envisioning and employing channel and partner strategy across EMEA and India. I defined achievable and measurable targets by liaising with partners, whilst executing marketing schemes and generating funds to allow joint marketing activities through partner network. My notable contributions are: • Generated annual revenue worth over $120M through sales, marketing, and business strategy in EMEA. • Achieved revenue growth for the first time in four years by defining GTM strategy with regional sales teams. • Increased margin opportunities for all sales regions, whilst maintaining competitiveness against other companies via competitive market pricing. • Optimally oversaw $1.5M annual marketing budget, organising award-winning tradeshows across all regions. • Piloted launch of new VMS platform across EMEA, setting clear objectives for sales teams to target competitive profiled customers. • Identified core vertical markets and drove enhancement in incremental revenue by partnering with regional sales directors and evaluating TAM/PAM for all regions.

This is my longest role, where I was building and steering a multi-talented team of sales, product, and business development managers. On a dilay basis, I was coordinating with major customers to ensure product specifications met real-world requirements. Check my accomplishments for this role: • Drove sales to £32M+ across 70+ countries by efficiently directing all divisions. • Gained recognition by winning numerous retail rollouts, including Sainsbury's and Iceland • Successfully positioned brand against leading companies such as Sony, Panasonic, and Samsung. • Designed and launched market-leading products that won three separate industry awards for product innovation, first commercially viable ANPR camera, first 360 panoramic camera, and advanced digital VCR. • Developed first fully integrated dome camera, selling 10,000+ units per month.