mark manion

Digital Marketing for BizLog.com and TripLog app. Focused on go-to-market strategy devloping new advertising solutions including the Google Universal App platform, Google AdWords, Facebook App platform, Apple iOS App Search, iSearch marketing, Google Search, Google Display Network, LinkedIn InMail, Mail Chimp email marketing. A- B testing and deep diving into analyitics to best source platforms that over deleiver to KPI's. Redesigning UI for App experience and overseeing complete web site redesign. Our marketing strategies are global in scope with presence in North America, Canada, and United Kingdom.

* LION works in a white label capacity for agencies nationally building and executing digitial media plans created in house. Google AdWords, Google display netowrk, media planning, and sales. Expertise in complex media planning, media sales, and proposal creation. * Devoloe unique go to market strategies. Extensive knowledge buying and selling- Google Display Network, native, mobile solutions, Facebook, pre- roll, email, SEO, SEM Google Adwords, MediaMath programmatic advertising solutions. * 200+ managed digital campaigns for agencies nationally. * Expertise in web analytics to recommend and deliver digital marketing recommendations across multiple channels * Director of publisher/ vendor relations- rate negotiation, outreach, relationship building, * 2016-2017 national plans of record: T-Mobile, Subway, Select Health, Premera Blue Health, University of Colorado Health Services, Les Schwab, Retail by Champion, and EE Robbins.

National Accounts manager for programmatic, SEM Google Adwords, Google Display Network, Facebook, YouTube Tru View video, native, and mobile digital campaign creation. Oversee all face to face marketing meetings, publishers training, and publisher negotiations to close new business. Support sales through the generation of sales marketing and enablement materials; i.e. PowerPoints, case studies, sales sheets, user guides, etc. Benchmark and monitor performance and activities in the digital marketing space. Generate and disseminate reporting to ensure that the team is aware of digital marketing trends, optimizations, and opportunities Clients of record- Providence Health, Premera Blue Cross, and Goodwill.

Develop agency, and publisher relations within my 8 state region. Sold manged services of digital media plan development and execution.

The Hearst Corporation is one of the nation's largest digital media companies. Media supervisor for team of 30 outside sales representatives in the Hearst Interactive division. Designed online media plans for standard display, programmatic, social, SEO and SEM campaigns. Targeted the SMB/ SMM marketplace. Direct outreach and face to face presentations. 2+ million dollars in annual delivered media. #1 in national conversion ratio, and customer retention metrics.

Go To Market Strategy for all digital marketing initiatives, and coordinate traditional marketing efforts to support digital campaigns.