Mark Italia
Global Managing Director, Business Leadership @ Initiative
About
Digital Media and Marketing Professional who pushes the boundaries on how campaigns are crafted, and works with industry partners to turn the latest technologies into both innovative and measurable executions + Client services specialist entrusted to lead existing relationships and develop new ones + Creative thinker who prefers “pre-mortems” over postmortems, and “Brainswarms” over Brainstorms + Devil who lives in the details and teaches others how to live there too
United States
Los Angeles
Marketing & Advertising
Digital Media, Facebook, Social Media, Social Media Marketing, Google Analytics, Social Networking, Digital Marketing, Advertising, Online Advertising, Blogging, Photoshop, Google Adwords, Marketing, Final Cut Pro, Media Planning, Mobile Marketing, Integrated Marketing, Media Buying
Experience
Global Managing Director, Business Leadership
Initiative
Los Angeles, California, United States
Overseeing Media & Strategy for Amazon Ads, Amazon Business, Whole Foods, and Expansion Projects.
Group Director, Digital Partnerships
Initiative
Los Angeles, California, United States
Overseeing Digital Media for Amazon XCM (Cross Channel Marketing), Amazon Business, AWS, Amazon Fresh, Global Corporate Affairs and Expansion Projects. Rufus is a division of Initiative dedicated to the Amazon business.
Director, Digital
Horizon Media
Greater Los Angeles Area
Associate Director, Digital Media
Horizon Media
Greater Los Angeles Area
Lead Digital Marketing efforts for Disney Channels Worldwide and ABC News.
Digital Media Supervisor
Horizon Media
Los Angeles, California
Managed the development of paid media strategies and digital plans for entertainment clients including: Disney Channel, Disney XD, and Disney Junior. Previously managed strategy and digital planning for IFC, Telemundo, NBC Universo, and GSN
Senior Media Planner
Horizon Media
Los Angeles, CA
Senior Associate
Mindshare
Los Angeles, CA
Sales & Marketing Representative
Inline Distributing Company
Wealth Management Intern
Merrill Lynch
Legal Assistant
ThePatentOffice
Production Assistant
Wild Canary Animation
Production Assistant
CBS Studios
Education
USC Marshall School of Business
Business Administration
Mark Italia's Contact Information
Phone
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