Mark Ellis

Coordinate with multiple departments to ensure brands are represented accurately on all web sites. Lead key brand messaging initiatives across the organization by working with business partners to define and articulate the message from high level brand strategy down to product value propositions. Leverage market research to support strategy and brand building activities. Prioritize promotions and optimization strategies based on supply and brand importance. Promote companies core values and elevate the value of brands within the organization.

Works directly with the organization's Tonneau Cover Category Manager (who defines the initiatives based on KPIs) in the effort to improve online conversion rate across multiple eCommerce platforms selling aftermarket automotive accessories. Regularly presented with a poorly performing product or brand and is tasked to diagnose and improve it's performance on the websites. This may include promotional videos, competitive pricing and sales, and improving the overall quality of the content like product description and images.

Responsible for improving the performance of select brands that are sold across our multiple eCommerce websites. Regularly maintained relationships with representatives from multiple brands and manufacturers in the effort to get better pricing, quality assets, and ensuring that we meet all of their policies. Oversaw the health of these brands by monitoring metrics as well as implemented all necessary updates.

Assist the customer in purchasing the best product that fits their needs.

I help with tracking customer’s orders, assisted customer’s when they received the wrong order, damaged product or anything that they needed help with. During this time I also help in our tech support department and helped custom install their products over the phone.

Unload shipments, organize the warehouse product was delivered to the warehouse. Gather orders and prepare them to ship out.