Mark Echevarri

Corporate Communications Specialist @ REDA Chemicals

About

Strategic Corporate Communications and Digital Marketing Specialist with hands-on experience driving brand visibility, managing high-impact exhibitions, and elevating corporate content across global markets. I currently lead digital communications at REDA — managing multi-country LinkedIn pages, crafting campaigns that deliver measurable growth, and supporting major exhibitions across the GCC, Africa, and Asia. Over the past year, I helped expand REDA’s LinkedIn presence from 200K to 225K+ followers through content optimization, analytics, and consistent execution. My core strengths include digital strategy, content creation, corporate storytelling, SEO-aligned website management, and large-scale event marketing. I bring a balance of creativity, operational discipline, and data-driven thinking — ensuring every communication strengthens brand trust and supports business goals. Open to new opportunities where I can contribute to Marketing, Corporate Communications, Events, or Digital functions.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

Content Strategy, Social Media Management, Google Analytics, WordPress, Exhibitions & Events Management, LinkedIn & Content Analytics, Copywriting & Editing, Brand Messaging, Internal Communications, Newsletters, Event Management, Social Media Marketing, Web Content Creation, Corporate Events, Corporate Sustainability, Microsoft Office, Business-to-Business (B2B), Upselling, Contract Management, Contractual Agreements

Experience

Corporate Communications Specialist

REDA Chemicals

2024-11 - Present · 1 yr 11 mos

Dubai, United Arab Emirates

Increased the main REDA LinkedIn following from 200,000 to 225,000+ within one year through strategic content planning, audience targeting, and analytics execution. Managed content and digital communications across multiple REDA business units including Life Sciences, Food Ingredients, ANH, Coatings & Construction, and others. Led marketing support for major exhibitions across 30+ countries, developing e-invites, banners, booth visuals, and post-event digital wrap-ups. Oversaw WordPress website updates across global country pages, ensuring content accuracy, SEO structure, and brand consistency. Designed and delivered the Q1-Q4 yearly internal newsletters, consolidating global events, performance analytics, and regional highlights. Coordinated supplier partnerships, drafting marketing collateral aligned with branding, guidelines, and industry messaging. Built a consistent digital reporting system across LinkedIn Analytics, Google Analytics, and internal dashboards.