Mark Coalson-Kiner

Manage the marketing & commercial strategy for a subset of product categories across various markets with a combined annual gross profit of over £1.4m. Grew subset value by over 30% YoY through data analysis and negotiation with client stakeholders - including securing a 25% increase in budget from a client who bills over £1m annually. Used my Python knowledge to implement a new process by which MVF is able to obtain client performance data from its biggest client (£12m+ annual billing), resulting in improved performance for the client and an increase in billing.

Conducted due diligence and research on angel investors & venture capital. Networked at events together with the CEO, and personally pitched to angel investors. Developed the business and city expansion plans for the company with the CEO and COO. Generated leads for an alpha trial of the company’s business-facing platform, resulting in high uptake and strong relationships with small businesses across London. Conceived and implemented a plan to increase user retention. Analysed data from a variety of sources, including user feedback and internal analytics. Presented plan to the board and received approval. Resulted in a threefold increase in retention. Promoted to manage all pay-per-click marketing activities. Increased user numbers 10-fold, with month-on-month growth of over 40% while driving down user cost acquisition down by over 80%.

1-month internship in sales, including a 1-week (40 hours) training course on sales, communication with potential buyers, and persuasion techniques.

Worked closely with the CFO on budgeting and financial forecasting. Heavily involved in creating pricing strategies for pitches worth over $50 million to large clients. Managed consolidation of all localisation activities for a large client into the Prague hub from over 70 hubs across the world. Required work with a variety of stakeholders and near constant communication with the CEO. Together with line-manager, put in charge of migrating IT architecture to a new service which required extensive communication with head office in New York. Promoted after a successful 3-month internship. Placed in charge of a team of 2 interns and managed training for all new incoming marketing executives.

Guided through the process of creating software in a small high tech firm in Prague, a week long work experience program.

BSc Economics (Hons) with Industrial Experience and proficiency in French Class II Division I.

Completed a 4-month long Data Analysis Nanodegree - gained a strong footing in SQL and Python (specifically Pandas, Matplotlib, Seaborn, and Numpy). Worked on 7 data analysis projects, including a final project analysing real-world loan application data to determine what influences a borrower's interest rate and maximum loan amount.